Digital Marketing Apprentice

**Brief overview of the role**:
Want to create social media content and create SEO reports? Do you have a keen interest in Social media and how it drives sales?

**Working week**:
Monday to Friday. 830-1700.

**Positions available**:
1

**Vacancy description**:
This is an exciting opportunity to work in an already established and experienced marketing department, with a track record of developing apprentices into marketing professionals. The role offers variety in day-to day activities with no two days being the same.

Some of the daily activities include, but are not limited too,
- Creating social media content and scheduling the output
- Liaising with clients on activity when required
- Helping to create SEO reports using our software
- Creating assets for marketing activities

TRAINING PROVIDED

CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool
- Using InDesign, Photoshop or Illustrator

**Requirements and prospects**

**Qualifications Required**:
**Desired skills**:

- An understanding of social media platforms and how they are used for marketing and advertising.
- Knowledge of SEO would be an advantage but not essential.
- At least basic knowledge of adobe creative suite (indesign, photoshop, illustrator)

**Personal Qualities**:
You should be able to demonstrate your desire and enthusiasm to work as a marketing professional and the drive to develop the skills required.

You should also be,
- Hardworking with excellent timekeeping skills
- Team player with a can-do attitude
- Excellent spoken and written communication skills
- Ability to manage your own workload and prioritise

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
Digi Toolbox has a demonstrable history of developing apprentices and retaining them as full-time staff after successful completion of the apprenticeship programme.