Media Relations and Content Strategist

2 weeks ago

London, United Kingdom Taylor James Resourcing Full time

Media Relations and Content Strategist - Insurance. to c £85,000 + bonus and generous benefits

This leading global financial services organisation has an excellent market reputation and is continuing to expand its client base and product offering, they are now looking to recruit a high calibre Media Relations and Content Strategist to join their MarketingCommunications Team in the United Kingdom.

The Media Relations and Content Strategist for the UK is responsible for building the company's share of voice in the regional trade and top tier media alongside social media through proactive engagement, quality content and thought leadership on core topicsand trends, as well as contributing to a one-voice communication strategy across the wider group.

**Duties**:
Plan and execute a strategic communications framework tailored to meet the diverse needs of our external audiences across the region, including media, clients, shareholders, public audiences.

Ensure the plan combines an appropriate mix of traditional and digital channels and outreach.

Work with business leaders to create compelling executive narratives, messaging/content and thought leadership.

Deliver high quality media work: pitch, prepare and manage media interviews with key executives, handle media enquiries and ensure alignment with Group positioning and topics.

Prepare to respond to changing regulation and industry issues in collaboration with business leaders

Develop public relations/social media programs to support Marketing plans and campaigns including the content aspects of high-profile industry events, speaking opportunities, press releases, by-lined articles, media pitches, surveys, social media content,etc.

Oversee the management of the appointed regional PR agency, to deliver high-level objectives and tangible outcomes - at a regional level and in priority markets.

Work with writers and creative agencies, and contribute coverage results to the Group's monthly media analysis.

Work closely with the wider UK Marketing Communication team to deliver end-to-end consultancy on campaign and strategic topics to ensure integrated MarCom support being performed

Collaborate with broader Global Communications team in particular the spokesperson team across the globe - whenever appropriate to share insights, leverage best practices and drive efficiencies that will improve quality, consistency and effectiveness.

Ensure that all communications programs and media activities are tracked and measured to determine their ROI and success.

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