CRM Executive

**Job Title: CRM Executive**

**Responsible to: CRM Manager**

**SportsShoes**

We are the UK’s no. 1 online retailer for run, gym and hike. Our mission is to help our customers to lead a happier and healthier life through running and fitness, and to help them make the best product choices to achieve their fitness goals.

**What we’re looking for**:
**Key Responsibilities**:
CRM Campaign Execution & Delivery
- Assist in executing SMS and Push notification campaigns for the SportsShoes loyalty app.

Data Analysis and Insights
- Analyse customer data using CDP tools to identify trends, patterns, and opportunities for improving campaign performance.
- Assist in the implementation of data-driven strategies to enhance customer engagement and retention.
- CRM / CDP System_
- Assist in the maintenance of customer segments / lists, ensuring data accuracy and integrity.
- Assist in the segmentation of customer lists for targeted marketing initiatives..
- Support the CRM Manager in optimising the use of CRM platforms and marketing automation tools.
- Cross functional collaboration_
- Work closely with other departments, including buying and finance teams, to align CRM initiatives with broader business goals..
- Assist in the implementation of customer loyalty programs and retention strategies.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field or vocational equivalent eg. CIM, IDM
- Proficiency in CRM platforms and marketing automation tools (e.g., Klaviyo, DotDigital, Mailchimp, Exponea.

**Required Skills**:

- Experience with A/B testing and conversion rate optimization techniques
- Effective copywriter
- Strong analytical skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced environment
- Familiarity with and understanding of data privacy regulations (e.g., GDPR, CCPA)
- Strong attention to detail and ability to manage multiple projects simultaneously

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£40,000.00 per year

**Benefits**:

- Bereavement leave
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
- Work from home

Schedule:

- Day shift
- Monday to Friday
- No weekends

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: Hybrid remote in Shipley BD18 1BW

Application deadline: 20/12/2024