Marketing Executive

**Gateshead, Team Valley**

Vertu Motors plc. was formed in late 2006 and are now the UKs 4th largest motor retailers with over 190 dealerships across the length and breadth of the UK from Dunfermline to Exeter.

As a Marketing Executive within our Marketing Communications (Marcomms) Team you will be working closely with the Advertising team, Field/Retail Marketing Managers and our in-house Studio team, to deliver stand out creative and communications at a national and regional level for our Bristol Street Motors, Macklin Motors and Vertu Motors dealerships.

Within this role you will work with a number of well-known automotive manufacturers including: Vauxhall, Nissan, Renault, Peugeot, Ford and Hyundai. You will coordinate projects and briefs from beginning to end, ensuring campaigns are in line with both manufacturer's activity and divisional project activity.

You will have marketing experience, with an excellent understanding of the variety of marketing channels and assets available. The knowledge of how to adapt these marketing assets to suit the relevant channel is essential.

You will also provide high quality marketing assets and work on campaigns to drive customer leads. A creative eye and attention to detail are key.

Excellent communication and organisation skills are vital to this role. You must be confident, with the ability to use your own initiative.

You will be the Manufacturer Ambassador for the brands we represent and will work closely with key stakeholders to ensure CI requirements are met.

**Key responsibilities**
- Use own initiative and marketing knowledge to adapt copy and design to create best-performing assets for the Group
- Work with other marketing employees to confidently coordinate and support with the delivery of key projects or events
- Understand CI and brand guidelines for allocated franchises and liaise with Retail/Field Marketing Managers when changes or updates occur
- Manufacturer Ambassador for the brands we represent
- Assist with Marcomms reporting responsibilities, or lead on reporting responsibilities for misc projects
- Coordinating briefs which come into the Marcomms team, from entry to end result
- Creating marketing assets for all manufacturers, covering New, Used, Aftersales, Commercial and Motability sectors
- Work closely with Field & Retail Marketing Managers to deliver their divisional and local marketing activity
- Create assets which cover a variety of platforms, including: social media, websites, press ads, digital and display advertising, signage and POS
- Update Quarterly offers and web assets with changes to Manufacturer pricing during the year
- Work on delivering events across the group, both divisionally and locally
- Keeping offer and franchise pages of our website up to date: find-a-dealer, new car offers, content
- Ensure all activity is legally and brand (franchise and Vertu) compliant and complies with FCA obligations
- To develop excellent working relationships with other marketing/team members including: the retail/field team, in-house design, data, social and digital marketing teams
- To develop a good understanding of the market, competitors, and consumers and to use this to continually improve the marketing activity
- Contribute to coordinating other Marcomms responsibilities, such as: opening hours updates and local search updates

**Key skills**
- Excellent communication skills
- Strong organisation skills
- Ability to coordinate projects and hit deadlines
- Ability to work as an individual, but also as part of a team
- An eye for detail - excellent grammar and proof-reading skills
- Confident with Microsoft software, particularly Excel and PowerPoint
- Creative thinker - the ability to read a brief and elaborate on it, working closely with the Field team and Studio
- Copywriting skills
- Understanding of adapting marketing asset to suit target audience and asset location

**Previous experience**

We are looking for you to have previous marketing experience.

Automotive marketing experience preferred.

**Benefits**
- Vertu Reward Scheme
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity