SEO and Content Specialist

2 weeks ago

Abingdon, United Kingdom Talent Tent Full time

Talent Tent is proud to be working with our client based in the e-commerce industry to find an SEO and Content Specialist.

As SEO and Content Specialist, you will be responsible for both SEO strategy and content marketing, ensuring the company attracts, engages, and converts visitors through high-quality, search-optimised content.

This role is perfect for someone who is passionate about both SEO strategy and content creation, ensuring that every blog post, category page, and product description helps with the overall website rankings and resonates with our audience. This is a new role to the organisation, as they will be bringing these responsibilities in house, which will provide the unique challenge to shape and grow our SEO strategy.

**The role**

Some of the day to day needs of this role include;
- Develop and implement a robust SEO strategy to improve search visibility and organic traffic.
- Conduct keyword research and competitor analysis to identify content opportunities.
- Optimise Shopify pages, metadata, URL structures, and internal linking.
- Monitor and improve site performance, speed, and mobile-friendliness.
- Utilise tools to track and improve SEO performance.

**Content Creation & Optimisation**:

- Write and optimise SEO-friendly blog articles, landing pages, and product descriptions.
- Ensure content aligns with our principles and tone of voice.
- Research seasonal gifting trends to create engaging, high-value content that supports us in understanding product gaps.
- Collaborate with designers to enhance content with visuals, infographics, and videos.

**Off-Page SEO & Link Building**:

- Work with our PR Executive to develop a content-driven link-building strategy (guest blogging, PR, influencer collaborations).
- Monitor and manage the website’s backlink profile to ensure quality and relevance.

**Performance Tracking & Reporting**:

- Regularly report on organic traffic, rankings, conversions, and ROI.
- A/B test content and SEO strategies to optimise performance.
- Stay up to date with Google algorithm updates and SEO best practices.

**What we’re looking for**:

- Experience in SEO and content creation, ideally in an eCommerce environment.
- An understanding of the difference between consumers and buyers, recognising that gifting often involves purchasing products for others.
- Strong understanding of Google algorithms, ranking factors, and content marketing.
- Excellent copywriting and storytelling skills with attention to detail.
- Experience using SEO tools.
- Experience with Shopify SEO.
- Familiarity with Shopify apps.

**What will you be offered in return?**

As well as our flexible workplace with a fantastic culture, the client is also able to offer:

- A competitive salary in line with your skills and experience of £30,000 - £35,000
- Annual bonus of up to 25%
- Hybrid working (2 days remote / 3 in-office)
- Private health care
- 27 days annual leave (25 standard + birthday + wellbeing day)
- Discounted gym membership
- Staff recognition schemes

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