Web Content Executive

**Company Description**
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

We have an exciting opportunity to join our Web Marketing (Researcher Services) Team as a Web Marketing Executive, working in a small team with a particular focus on our suite of community websites.

The community websites enable us to engage with some of our key customer groups: Authors, Librarians, and Editors. This role will involve the curation and creation of trusted digital content, in line with content strategy and business positioning and will develop an understanding of customer needs and digital content trends to inform content marketing campaigns.

What you will be doing:

- Plans, implements, reports on, and optimizes digital content, ensuring measures to track success (with an emphasis on Google Analytics data and keyword research).
- Acts as a key project group member on multi-channel content marketing campaigns: maintaining planning, tracking and reporting; acting as an internal liaison; copywriting and proofreading; contributing ideas for on-going optimization in line with campaign objectives.
- Supports research to understand channel, customer, competitor and market developments, feeding outcomes into team planning, process and best practice documentation.
- Develops and utilises web traffic analysis, keyword research and on-page optimization skills to improve organic search visibility and drive traffic.
- Creates visually appealing, user-friendly web page layouts which align with company/brand guidelines and advises on website content.
- Identifies ways to repurpose existing content in the form of webinars, infographics, etc.
- Grows and maintains key sources of internal information for the team, including SharePoint pages and project documentation.
- Manages content calendars and schedules to ensure timely delivery of content across all channels.
- Contributes ideas for, and provides feedback on, team innovations and strategy implementation, working towards a culture of continuous improvement within the team.

**Qualifications**
What we are looking for:

- Experience in content marketing campaign delivery and an understanding of SEO principles and best practice.
- Evidence-based approach to activities, with the ability to use data to inform all areas of work.
- Excellent project management, copywriting and proofing skills with an eye for digital design.
- Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
- Strong communication skills: works collaboratively to build positive working relationships with colleagues.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Experience with digital analytics tools such as Google Analytics or similar.
- Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).

**What we offer in return**:

- A salary of £35,000 pa
- An excellent work/life balance with a fantastic, flexible working culture
- 25 days annual leave per year plus bank holidays
- Company funded single cover private medical cover to all colleagues
- 3 additional discretionary days off during the holiday season at the end of the year
- 4 paid volunteering days each year
- Employee assistance programme - offering 24/7 well-being support
- Share Match - Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care

**This role will be based in the UK and you must have the right to live and work in the UK.**

Training And Professional Development:
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