Social Media Officer

**Social Media Officer**

**Location**:East Molesey, Surrey (opposite Hampton Court Station) with hybrid working

**Hours**: 20 hours per week

**Salary**: up to £25k FTE per year (dependent on experience)

**Reporting to**: Marketing Manager

**Background**

Momentum Children’s Charity is a local organisation that supports families whose children have cancer or a life-challenging condition. The charity was founded 19 years ago by our current Chief Executive and has grown enormously over that time. We currently have partnerships with ten hospitals who refer families to us for our support, which ranges from therapies and counselling, to respite holidays and special family experiences.

It’s an exciting time to be involved with our ambitious and growing charity as we scale up and deliver new services to support more families with a seriously ill child. To aid this growth, we need to raise the profile of the charity and awareness of the vital work that we do further, and especially expand our presence on our social and digital marketing channels. Working closely with our Marketing Manager, this role will play a crucial role in helping us to achieve this.

**What we’re looking for**

We want someone brilliant who can use their flair for creative content and copywriting, along with their understanding of social strategy and planning, to help shape and implement our social media presence.

You’ll plan, create and schedule content across all our social media channels (following our brand guidelines and tone of voice) to create an engaging experience for our audiences, promote our service to beneficiaries and encourage supporters to get involved. You’ll have your ear to the ground on the charity sector and social trends and proactively come up with ideas to optimise and improve our online presence across the board.

We need someone who is a self-starter with impeccable attention to detail and who can confidently strike the balance of the planning side of the role, with the creative and execution side.

**Main Responsibilities and duties**:

- Implement a social strategy and content pillars which demonstrate the need for support, what we do and the difference we make.
- Create and own the monthly social content calendar with a focus on bringing to life the stories behind the charity.
- Be responsible for social media content creation across all platforms - including copy, videos and graphics - as well as proactive engagement with our community.
- On occasion, be present at charity events to capture content which will help promote the charity’s activities and impact.
- Take ownership of reviewing our social performance, with a view to identifying ways to grow our reach, drive visits to our website and, where applicable, conversions to challenge events, volunteering opportunities or fundraising campaigns.
- Production of regular engagement reports.
- Support the Marketing Manager and wider Fundraising and Marketing team with the ideation and implementation of digital paid campaigns when needed, as well as content updates on the website when needed.
- Manage our social media inbox, making the most of stories, assets and requests sent to us and saving photos and photo consent forms to our central library and Salesforce accordingly.
- Ensure all content is data compliant and in-line with the latest rules and industry guidelines.

**Knowledge and skills**

Essential
- You’ll have either studied social media/ digital marketing or have 2 years+ relevant industry experience.
- You will have a creative flair for creating engaging content and be a natural wordsmith, with a high standard of literacy and attention to detail.
- You’ll be confident in project managing your time and the requirements of the role; proactive and highly organised, with strong attention to detail.
- Experience in supporting website(s) and SEO particularly WordPress experience.
- Some graphic design and video editing skills.
- Experience or demonstrable understanding of creating social media campaigns and digital advertisements, using Facebook and Google Ads.
- Proficient in using Microsoft Office packages.
- Upbeat, motivated and with a can-do attitude.
- You’ll enjoy research, writing, design and production of digital content.

Desirable
- Basic proficiency in Adobe Creative Cloud: particularly Adobe InDesign and Adobe Rush.
- Salesforce database experience.
- CRM/Mailchimp experience.
- Working knowledge and understanding of Data Protection principles, rights and obligations.

Other requirements
- As you’ll know, social media is a 24/7 thing and, whilst that’s not our expectation of you, some flexibility will be key in this role. Should an event or charitable activity require it, willingness to adopt an approach that ensures you get the job done will be well received.
- Flexibility to travel to meetings as required within Surrey, Sussex and Southwest London.

**Job Type**: Part-time
Part-time hours: 20 per week

**Salary**: £22