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Senior Digital Marketing Manager

2 weeks ago

Berkshire, United Kingdom The Candidate Ltd Full time

**Want to get stuck in crafting CRM campaigns and handling marketing automation processes? Join this growing retail group as their Campaign & CRM Manager and make your mark on a well-loved business**

**Senior Digital Marketing Manager (CRM) - Berkshire 3 days per week minimum (Hybrid Working) - £65,000 - Retail**

This established retail group is looking for a talented Senior Digital Marketing Manager (CRM) to join their team. They pride themselves on their impeccable customer service and manage successful high street brands that have been around for decades.

**If you have transactional customer automation expertise, as well as a creative flair, this could be the role for you**

**Role and Responsibilities**:

- Campaign:

- Manage and execute the marketing calendar for both retail and online channels, including seasonal and promotional events
- Be hands on with daily campaign management
- Establish the brand identity across all marketing assets
- Collaborate on the development of engaging campaigns, putting an effective action plan in place
- Manage the budget for all campaign activities
- CRM:

- Ensure effective data-capturing processes are in place across all channels
- Create new templates for different types of campaigns
- Work on further segmenting the customer database to support activity
- Incorporate automation for CRM processes to ensure maximum efficiency
- Regular data management / hygiene to ensure quality
- Manage and develop a small team

**Skills and Experience**:

- Proven track record using of marketing automation programs
- Fantastic organisation and multi-tasking skills
- Able to demonstrate achievements in managing CRM campaigns, AB testing, and running automation projects
- Analytically minded and data driven
- Entrepreneurial spirit - self-motivated and thrives in a dynamic environment