Social Media Marketing Executive

**Social Media Marketing Executive, Reading Area with strong remote working, Up to £48,000 per annum, 18 month Contract, working fr one of the worlds biggest and most recognised technology company, ASAP Start **

**Overview of the Company**:
This company is one of the worlds most successful technology brands, operating in over 180 countries with over 180,000 employees. They are the world's largest software maker and the company, founded in 1975, is best known for its software products that practically everyone with a PC, Laptop or mobile will use on a daily basis - Need we say any more

**Overview of the Role**:
We are looking for a passionate Social Media specialist to join the Central Marketing Team, The Social Media Marketing Executive will work within the Consumer Channel Sales and Marketing department.

The Central Marketing Team is responsible for bringing the modern marketing vision to life for the UK subsidiary, providing the commercial leadership and accountability the business needs to deliver connected sales and marketing centered on the customer.

This team plans and executes consumer marketing campaigns and programs, embracing modern marketing principles.

The Social Media Marketing Executive is a key component within our clients social media strategy and this role will serve as the voice of our clients brands to their customers throughout their owned social channels, as well as off owned.

The Social Media Marketing Executive is responsible for strengthening the Consumer, Retailer and OEM Partner relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to sales, advocacy and retention.

Day to day the role will work in close partnership with the digital and analytics teams to define and lead a strong social media strategy and program to drive maximum impact and results. This role will be a central component of the consumer marketing strategy

**The Social Media Marketing Executive will focus on these core areas**:
**1. Social Marketing Planning and Content**

Social media campaign creative planning and briefing to Social Media Agency based on social strategy & content topic amplification plan.

Review all social media assets before publication. Monitoring all strategy activity on assigned projects and communicating the status of each project to core stakeholders. Presenting content and social media strategy deliverables. Ad hoc development and execution of creative assets.

**2. Agency Management**

Partnering day to day with the agency to ensure campaign and community engagement deliverables are met - including project management, status management and developing agency relationships. Writing and developing social media briefs for the agency. Setting expectations and clear requirements for the agency to meet and exceed. Ensuring the agency is meeting deadlines within budget.

**3. Evaluation**

Working with the social media and paid agency to analyse performance, translate data into recommendations and insights to evolve strategy, reporting on the effectiveness of campaigns back to the business stakeholders and any campaign optimsations.

**Whats in your DNA/Experience Needed?**
- Customer - Obsessed with delivering a compelling customer experience through relevant and connected sales and marketing customer engagement. A strong knowledge and understanding of cloud solutions and how they solve customer requirements
- Communication
- comfortable and confident with communication at all levels.
- Stakeholder management - Ability to manage high intensity of stake holders, campaigns or activities at any given time and ensure team, as well as stakeholders, are taken along the journey
- Fresh Thinking - someone who is on the pulse of the latest trends and best practices
- Creative - able to ideate and produce micro content for social (photoshop skills desirable)
- Self-starter - proactive, fast learner, ability to multi-task and prioritise
- Digital Marketing - passion for digital marketing and the opportunities it can present for the business, our partners and our clients customers
- Analytics - the desire to put insight at the heart of everything and educate the wider marketing community
- Agility - thrives in ambiguous and changing environments, even when some information is not readily available, or is shifting.
- Experience & Education: Social media strategic capability and 3+ years’ experience. Thorough knowledge and understanding of social space across a variety of social media platforms (Facebook / Twitter / LinkedIn / YouTube / Pinterest / TikTok).

Background & experience in B2C / Consumer and/or Retail marketing. Experience with brand based marketing (ideally Brand Management or agency).
- Paid Media - experience in how paid social is bought and measured