Senior Creative

**ROLE SUMMARY**

The Senior Creative is the link between world class creative work and the entire agency team. Working alongside Account Service and Production leads, your laser focus is producing exceptionally polished, considered and detail-oriented creative design on experiential projects, from ideation and concept through to delivery and execution.

What you bring to the table visually and creatively shapes the look, feel, image and outcomes for New Moon’s experiential live work in London. To succeed in this role, you will be responsible for the execution of multiple pieces of world class, award-winning, globally celebrated work annually. (We make it sound so simple, but we know it’s not)

**SOME OF YOUR ‘SECRET SAUCE’ TALENTS INCLUDE**:

- A world class aesthetic; you have an incredible eye, the lens through which you see the creative sphere and how that relates to the experiential arena of world-building for brands.
- Your eye for what’s new and what's next; identifying and integrating cultural insights into your creative practice, knowing the difference between an emerging, zeitgeist-soaked trend and the incoming swell of a true cultural shift, along with why and how both matter in experience-led creative work.
- Being able to effectively express your ideas visually, both virtually with a deck and in the room with storyboarding and creative materials, knowing that your cultural currency is hinged on your ability to have things really land.
- Being able to present, pitch and sell your creative work - both the individual components involved in creating a cohesive experience and the overarching concept, in a way that subscribes others to your vision.
- Intuitive understanding of the IRL guest journey from look and feel through to flow and form, confidence in your ability to ideate, conceptualise, plan and deliver the required creative assets.
- A razor sharp attention to detail, picking up design details that others might miss so as to ensure unwavering consistency of vision and aesthetic.

As you’re reading this, you might be thinking ‘but what will I actually be _doing_?’ We’re so glad you asked. The crucial thing we want to land with this job description (besides avoiding ambiguous jargon and making you want to read all the way to the end) is that this role is focused on ideating, conceiving, producing and delivering creative as it relates to experiential live work. Brand activations, launches, special events, pop-ups, festivals, dinners, shows - you name it - it’s all about being an integral part of producing exceptional, memorable and cultural legacy-building experiences for our clients and brand partners.

You’ll see your work out there in the real world - it will become woven into the cultural fabric of this moment in time. Here’s what it takes to make that happen.
- Your specific responsibilities as it relates to_ **landing the work;**_
- Participation in new business briefings; interpreting the creative requirements within a brief or RFP and actively contributing to brainstorming and strategising what, how and who could bring it to life.
- Work in collaboration with the Account Service, Strategy and Production teams to develop pitch decks.
- Lead the ideation process when responding to new client briefs and pitch proposals for the London Office - inclusive of building out a comprehensive deck, planning a clear and compelling guest journey and creating strong visuals to express the theme and design of the event.
- Assist in the development of content capture briefs.
- Your role in _**ideating and conceiving the work;**_
- Generate ideas and creative treatments that genuinely excite clients and make them expand their perceptions of what New Moon can do to help them achieve their goals, drive tangible results and create cultural legacy-building experiences for their communities and audience.
- Understand our clients’ business objectives and how those objectives relate to their target audience, while staying in tune to business issues and market considerations, particularly as it relates to the cultural arena that we are experts in, to assist in generating relevant creative ideas that truly move the needle in tangible, material ways.
- What you are accountable for when _**doing the work;**_
- Lead and follow through on the creative process of each project from concept through to execution, inclusive of *but not limited to); attending site visits, delegating effectively to appropriate 2D & 3D design resources, being nimble and responsive to changing client needs, budget considerations, production realities or logistic challenges, overseeing the creative execution onsite at live events.
- Work hand in hand with the Head of Production and Client Services Director to proactively identify resourcing bottlenecks and ensure all jobs have the correct creative resources to ensure seamless delivery of creative to the client.
- Actively develop a network of freelance creatives incl