Senior Creative Strategist

Job Description:
Dentsu Creative
is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media, Merkle Data and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Role Purpose
We're looking for an ambitious Senior Creative Strategist to lead the strategic development of creative and CRM campaigns that bring commercial offers to life in a way that's creatively compelling and channel appropriate.

You'll own the
strategic response to campaign briefs
, translating business objectives and supplied offers into messaging that resonates with customers across
email, SMS, MMS, and paid media
. While overarching brand strategy is set, you'll shape how campaigns come to life in-channel, ensuring they're insight-led, creatively sharp, and tailored to the audience.

Not all campaigns are sales-focused; some are designed to
nurture relationships and build long-term loyalty
. You'll also lead the strategy for a
major CRM programme
, ensuring it delivers consistent, effective, and engaging communications throughout the customer lifecycle.

You'll work closely with our
media team
to ensure creative and targeting strategies are aligned, and to identify opportunities for
creative testing and optimisation
that refine messaging and design for maximum impact.

Responsibilities

• Lead creative strategy: Develop CRM strategies that are insight-led, emotionally engaging, and creatively inspiring. Work closely with our copywriters and designers to produce creative that resonates across all channels.
• Bring fresh thinking: Recommend new approaches that push CRM and paid media beyond the expected.
• Drive B2B relevance: Apply a deep understanding of B2B marketing to shape strategies that speak to business audiences with clarity, creativity, and commercial impact.
• Customer Insights: Deep understanding of SOHO (0-9) customer behaviours, preferences, and needs to develop targeted and impactful creative strategies across tactical sales, and customer lifecycle stages.
• Understanding of marketing data: You'll work closely with our dat teams and email providers to access and interpret CRM performance data. This is not a data management role, but you'll need to confidently understand and apply performance insights to inform creative strategy, identify opportunities, and optimise messaging across channels.
• Communication skills: Effective communication, both written and verbal, is essential for understanding customer needs and conveying strategies to clients.
• Problem-Solving: Strong problem-solving skills to navigate challenges and find effective solutions.
• Relationship building: It's a customer facing role and the CRM team have been a bit unloved the last couple of years due to restricted budgets and data challenges. The client has now sorted this so there will be renewed focus on the channels.
• Organisational skills: Ability to manage multiple tasks and projects efficiently.
• ABM: Experience working to develop and deliver account-based marketing strategy and activations would be beneficial.

What You Bring

• 4+ years creative strategy experience, including running a piece of business, in a top agency.
• Experience in designing and planning CRM and loyalty programmes that nurture and retain customers.
• B2B experience is essential, and experience working on telco would be beneficial.
• Proven experience of briefing and developing creative work with teams.
• Experience of building relationships with clients, along with a proficiency in writing presentations and presenting with confidence.
• Understanding of key marketing theories (e.g. laws of growth, the works of Binet and Field, behavioural economics) and an ability to fluently apply these to strategy work.
• Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs.
• Ability to synthesise 4Cs information to create new and provocative insights that we can use to develop more interesting and effective work.
• Confident use of key tools for insight generation e.g. GWI, YouGov, WARC. Fluent use of planning tools and templates e.g. planning cycle, ecosystem models.
• Understanding of measurement and effectiveness frameworks, what the key KPIs for a given campaign might be, and proxies for success. Clarity on how we might begin to measure these and ability to discuss implications with clients.
• A collaborative spirit, wanting to bring joy and a sense of play into the work – and to contribute to our agency culture.

Working with us
Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at , quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience

Location:
London

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent