Creative Strategist

Location: London - Hybrid Reporting to: Head of Growth (TBC) Role type: Permanent / Full-timeAs Creative Strategist (Performance) at Wuffes, you'll shape how we reach and convert new audiences - at scale. This role sits within the Growth team and is responsible for building creative strategies across all paid ad platforms, guiding creative production across internal and external partners (UGC > higher level production), and translating insights into breakthrough creative.This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.**Your responsibilities:****Work with the Head of Growth and a team of creative strategists to develop the creative strategy for performance marketing campaigns - developing briefs, concepts, and messaging that resonate with different customer segments and platforms.Write and deliver creative briefs for internal design teams, influencer partners, and external agencies.Ideate and validate audience personas, hooks, and content angles to break through to new customers.Iterate on top-performing assets while developing net-new creative concepts for testing.Build and manage a creative testing framework to inform strategy and scale learnings. Turn data into insights - analysing results from A/B tests, platform metrics etc. to inform future creative directions.Lead the ideation and testing process across formats (video, static, UGC, motion) to drive continuous improvement in engagement and conversion.Stay ahead of trends in creative, content, and digital culture - proactively identifying opportunities for Wuffes to stand out.Act as the creative voice in growth discussions - helping ensure campaigns balance performance with brand consistency, where necessary.Leverage AI to optimise efficiency and decision- making accelerating testing, surfacing insights faster, and making better calls with cleaner data.* What you bring:*3-5 years' experience in a creative strategy or performance-focused creative role (agency or in-house).Proven ability to develop and scale performance marketing creative, ideally across Meta, TikTok, AppLovin and YouTube.A strong grasp of creative testing frameworks and how to interpret performance data into actionable insights.Exceptional communication and collaboration skills — comfortable working cross-functionally with Growth, Design, Brand, and external partners.A balance of creative flair and commercial acumen — able to craft compelling ideas that also drive measurable results.A self-starter mindset: proactive, curious, and comfortable thriving in a fast-paced challenger brand environment.Proven ability to blend human-led creative thinking with AI tools to optimise workflows and scale decisionsAmbition. You want to grow fast, push boundaries, and be rewarded for driving performance.* Perks of the PackTime to recharge -*25 days annual leave (plus bank holidays) to reset, relax and adventureHealth & dental cash plan- Everyday health and dental bills covered, because looking after our people comes firstCore hours / Hybrid working- Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.Dog friendly office -Obviously Bring your pup to work with you.Remote working -Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winterBike to work scheme- Ditch the commute stress and cycle to workEnhanced family leave- More support for life's important moments and milestonesPension scheme -Enroll in the Wuffes pension schemeIf you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.