Head of Sales

The NEC Group is the UK’s leading live events business operating in exhibitions, conferences, music, sports, family entertainment and hospitality. We Bring Live to Life, creating destinations of the future, helping customers make every moment count. From world leaders, rock and pop loyalty, to hosting some of the globe’s most well known brands, the UK’s leading venue management busines the NEC Group, welcomes millions of people through the doors of five of the UK’s most iconic venues.

This is an exciting and rare opportunity to lead our Premium Hospitality “Amplify” and Group Ticketing Sales team as Head of Sales, offering exclusive hospitality experiences and group ticketing packages for the NEC Group Arena’s venues.

Utilita Arena Birmingham, based in Birmingham City Centre, is one of the busiest, largescale indoor sporting and entertainment venues in the world and accommodates everything from music, sport and comedy, to family entertainment and live theatre. Each year, the venue hosts over 90 events and welcomes half a million visitors through its doors. The Resorts World Arena, complementing Genting UK’s neighbouring development, Resorts World Birmingham, is the UK’s largest fully integrated destination leisure and entertainment complex. The Arena hosts over 100 shows per year, welcoming over 700,000 people through its doors.

We are looking for someone exceptional, who is passionate about live events and has experience of leading a team to achieve sales targets and deliver an exceptional customer experience. The role is varied and challenging, you’ll report into the Commercial Director, to help deliver the commercial and customer strategy for Amplify and Group Ticket sales, whilst continuously seeking opportunities to maximise sales revenues. You will have experience of working in a fast paced commercial background, with a track record of building excellent relationships with internal and external stakeholders.

If this sounds like you, then we would genuinely love to hear from you

**Key Responsibilities**:
**General**
- Reporting to the Commercial Director, Ticketing and Arenas, deliver sales strategy to grow sales revenues and profitability for Amplify, our Premium Hospitality brand and our Group Ticket Sales Business.
- Alongside the Commercial Director, track on a quarterly basis, where Amplify and Groups are measuring against the strategic initiatives and team targets.
- Lead a high performing, motivated sales team to deliver KPIs in line with our annual targets.
- To live and breathe the NEC Group values, “Customer, Teamwork, Spirit and Energise”, maintaining the highest possible standards of customer relationships and at show experience.
- To develop a culture of respect and collaboration within a team working at pace.
- To set monthly targets for the sales team and monitor performance at a team and individual level.

**Amplify**
- Identify and maximise opportunities to drive growth in annual membership and ongoing renewals.
- Maximise annual member spend via tickets and hospitality.
- Maximise sales of hospitality boxes and premium lounges to members and non members.
- To develop strong, long term, personal relationships with our biggest and longest standing members.
- To lead the Amplify Team, with disciplines covering sales, marketing, operations, customer service and ticketing.
- To play an active role in selling hospitality packages and memberships to customers when activity levels demand.
- To work in partnership with Amadeus, our in house catering business, to ensure that both teams work smoothly, ensuring event operations are seamless and customer experience remains high.
- To work with Amadeus to develop innovative menus to appeal to a wide range of audience profiles and age demographics.
- To work closely with our Marketing and Ticketing teams to continually evolve the Amplify brand to ensure we remain relevant, premium and profitable.
- To lead on pricing decisions and ensure costs are managed carefully to deliver increased profitability for the business.
- To prepare effective monthly forecasts for senior management and the finance team, and to Amadeus for resource planning needs.
- To play a visible role at shows, on a rota with the team, to lead the operation and be the face of Amplify to meet and greet customers.

**Groups**
- To provide strong, clear leadership and strategic direction to grow Groups ticketing business, Tour Companies, Coach Companies, Large groups and databases.
- Review current processes and packages and establish where improvements can be made to drive growth.
- To develop a strategy that further integrates Amplify and Groups to maximise the opportunities to up sell groups into Hospitality packages.
- Ensure there continues to be a focus on developing new business and maintain strong relationships with our current clients.
- Develop opportunities to sell groups for our key arenas clients, our off site contracts and for other arenas an