Global Associate Brand Director, Io
5 days ago
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on leading a revolution in oncology to redefine cancer care and address the unmet needs of patients around the world. We are following the science to understand cancer and all its complexities so that we can discover, develop and deliver life-changing treatments and increase the potential for cure.
The Oncology business is the fastest growing team within AstraZeneca and across the industry. Through our steadfast quest for innovation, we have created one of the most diverse portfolios and pipelines in the industry. We deliver on the promise of our pipeline through launch excellence, commercial effectiveness and maximizing the lifecycle.
At AstraZeneca, our franchise teams are pivotal in driving launch and commercial effectiveness, setting direction to shape the cancer care landscape and empower care teams. The Bladder Cancer franchise is a new and growing therapeutic area for Immuno-Oncology where we are planning to launch 4 indications within a 24-month period.
As part of the Global Commercial IO Franchise, we have an outstanding opportunity for a talented and passionate **Global Associate Brand Director.**You will report to the Global Commercial Head - IO, GU/Gyn/Breast, while working closely with the Global Brand Director and Integrated Business Team (IBT) to drive aligned strategy and execution in partnership with global cross-functional partners and regional teams.
**Key Responsibilities**:
- Support the Global Brand Director on the development of the Global Brand Strategy and Launch Plan development in collaboration with functional teams and key markets.
- Lead the Global Indication Team to drive brand strategy implementation, tactical planning, and execution of key launch deliverables in partnership with Global cross-functional partners, regions and local markets.
- Lead the Global Launch Community and partner with key markets to ensure launch readiness, set KPIs, and understand market evolutions and performance drivers/barriers.
- Integrate insights to shape global marketing deliverables through the Integrated Business Team (IBT) and in partnership with key markets; lead agency relationships, workflow, and commercial budget.
- Develop high-impact plans for key congresses in collaboration with other AstraZeneca teams, including GPT and IBT.
- Strengthen the internal community for growing the Bladder Cancer franchise: provide leadership across markets and support communication efforts.
- Partner with regions to understand performance drivers and barriers and adapt plans to enhance business outcomes.
- Develop and deliver key brand presentations to leadership.
**Minimum Qualifications**:
- Bachelor's Degree in a relevant field.
- 5 + years of marketing experience in the pharmaceutical and/or healthcare industry, with experience in brand marketing, sales, market research/analytics, or strategic planning.
- Strong ability to manage complex projects and work within a matrixed environment.
- Demonstrated ability to lead without authority and work collaboratively across functions and markets.
**Preferred Qualifications**:
- MBA or advanced degree in a related field.
- Deep oncology experience
- In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning) on global and/or regional brand team
- Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
- Sales/Customer-facing experience
This position can be based at our sites in Gaithersburg, MD, Cambridge, UK, or Mississauga, Canada. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and bold world.
AstraZeneca offers an environment where you can thrive by working with new drugs, digital approaches, and ever-changing environments. Our pioneering value-based agreements and Innovative Value Strategy solutions lead the way in the industry. We are driven by our determination to ensure the value of our medicines is realized. Our dynamic environment encourages creativity in designing strategies and innovative access solutions. We thrive on co-creation and draw on diverse perspectives to overcome challenges. Join us to be part of a team that is passionate about making a meaningful impact on patient outcomes.
The annual base pay for this position ranges from $180,875.20 - 271,312.80 USD. Hourly and salaried
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Cambridge, United Kingdom AstraZeneca Full timeAt AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on leading a revolution in oncology to redefine cancer care and address the unmet needs of patients around the world. We are following the science to understand cancer and all...
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Cambridge, United Kingdom AstraZeneca Full timeAt AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on leading a revolution in oncology to redefine cancer care and address the unmet needs of patients around the world. We are following the science to understand cancer and all...
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