Pr & Influencer Executive

The Role
- do attitude. In return there will be the opportunity to be part of fast-growing department within Superdry and work with VIP talents within the industry.
You Will

Support the PR & Influencer Manager & Senior PR & Influencer Executive in day-to-day implementation of the global PR, Influencer and Events activity

Grow the brand exposure whilst building a deep understanding of our potential audience(s), their interested and motivations, gaining actionable insights to strengthen their connection to the brand

Identify media targets, pitch and secure segmented global media (both print and digital titles) and product fascination

Develop key media relationships and support the overarching marketing strategy by secuding coverage in trade, lifestyle and consumer press

Develop and maintain strong working relationships with influencers, agents, stylists journalists and media

Facilitate any appointed local agency with content and assets for your style choice

Keep your finger on the pulse to find new influencers who align with the brand and can deliver strong results (measured against set KPI’s)

Negotiate best rates with talent and agents to deliver maximum ROI

Ensure each market has the necessary tools/assets to maximize editorial and events opportunities and that brand standards are followed across all markets

Host showroom appointments for influencers, agents, stylists and press

Monitor and report upon coverage and sentiment illustrating ROI of activity.

Collate and compile weekly/monthly reports to feed into Exec and wider business updates with CEO

Manage budget and maintain tracker to maximise value return on all spend.

You Are

A passionate, energetic, creative communications professional with and global experience

Experienced in managing press and influencer events

Engaged and connected with relevant media, agency and influencer contacts, immersed and up to date with news and happenings in the industry

Able to act as a brand ambassador for the brand

A competent project manager with great attention to detail and follow-up, a creative problem solver with good commercial sense.

Entrepreneurial in nature and approach

Experienced in businesses/brands of scale, but also those considered startup, independent or disruptive

Comfortable with driving fast change against a back drop of legacy habits

Adaptable, agile and able to multitask and switch between strategy and tactics

A confident inspirational communicator, recognised and respected as a source of best practice in your field, earned through previous experience and success.

A natural relationship builder that seeks out the connections to be able to deliver

Flexible to travel as necessary

Working for Superdry has never been so rewarding

25 days annual leave, plus bank holidays, we also offer a holiday buying scheme

An additional day off to celebrate your Birthday

Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave

Company Pension scheme

All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it’s important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary

A big staff discount - naturally. Because we know that you love to wear Superdry, you’ll benefit from a 50% discount in store and online

Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock

A health cash plan is open to all employees.

Flexible working and core working hours between 10am - 4pm to help you achieve that all-important work-life balance

Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.

A range of learning and development materials to help you in your career and grow with us

We like to give back, so we allow our employees time off for volunteering work

A global employee assistance plan in place that you can access anytime you want - it’s free and confidential

You’ll also have access to a Cycle To Work Scheme and an excellent Car contract hire/purchase scheme

A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We’re incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire peop