Account Director

Account DirectorWe’re on the hunt for a seasoned PR Account Director to join the Pic PR team – someone who knows their way around press and the wider media landscape, campaigns, strategy and client needs. You’ll keep things running smoothly while juggling multiple moving parts. At Pic PR we’re PR-led, with additional services (video, photography and some design) that will be account managed as part of the role. A strong nose for a news hook is a must. You’ll be the main point of contact for your clients, leading on their PR strategy, building trusted relationships and ensuring work is creative, effective, measurable and meets client needs. You’ll help set direction for campaigns and keep things on track, while being the reassuring voice across day-to-day activities or challenges. Pic PR works in Pods – small, collaborative teams led by an Account Director. You’ll head up your Pod, taking ownership of client relationships and strategy, while guiding and supporting colleagues to deliver brilliant work aligned with client thinking. We’re looking for someone who’s uber organised and tenacious with a winning way with both clients and colleagues.What you’ll be doingLeading PR strategy and direction for your clients, shaping campaigns that make an impact.Heading up your Pod, mentoring and supporting your team to deliver their best work.Overseeing (and sometimes writing) standout copy – whether it’s a press release, pitch, op-ed or award entry. The team will support you, but you may also contribute to writing.Creating and running creative PR campaigns that are both results-driven and strategically sound.Building and maintaining strong relationships – with clients, colleagues, media and influencers.Being the trusted advisor to clients, balancing ambition with realistic delivery.Delegating tasks clearly and confidently across teams – within your pod or the wider agency.Tracking PR performance and reporting on results in a way that shows real value.Keeping on top of client budgets, ensuring appropriate service levels without overspend.Contributing to new business pitches and presentations where needed.Collaborating with our video, design and photography teams to create integrated campaigns.Providing calm and capable crisis comms support when needed.What we’re looking for from youExcellent understanding of press relations, digital PR, creative campaigns and media strategy.Strong organisational skills and familiarity with project management tools (e.g., Monday.com).Around 8-10 years in PR (agency preferred).Willingness to embrace new tech and a changing media landscape; digitally savvy and able to stay ahead of trends.Desired skills & experienceFirst-class writing skills and ability to spot what works in written materials.Confidence in presenting ideas and the story behind them.Creative thinker with a love for PR stunts and clever angles.Calm under pressure with a measured, professional approach.Solid grasp of digital comms, including online coverage, influencer campaigns and AI tools.Team player who motivates and unites colleagues to achieve great work.Positive, upbeat outlook with a sense of humor.A willingness to adapt and embrace new technologies and approaches.Why Pic PR?We’re not your typical PR agency. We focus on campaigns with purpose and real impact, offering opportunities to work on creative work across sectors, within a fun, ambitious and supportive team who value ideas and individuality. Fancy being the spider at the centre of our PR web? Drop us a line.*They probably all say that, but we mean it.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesPublic Relations and Communications ServicesReferrals increase your chances of interviewing at Pic PR.Get notified about new Account Director jobs in Cheltenham, England, United Kingdom. #J-18808-Ljbffr