Features and Content Coordinator

**About Ditch the Label and Our Work**

We are Ditch the Label, the global youth charity. For over 10 years, we’ve been on a mission to help young people overcome the issues that affect them the most. Whether that’s bullying, mental health, relationships, identity or the tough stuff in-between, we’re here. We provide digital safe spaces, direct support, education programmes, public campaigns and world-class research.

We reach millions of young people each year through our website, digital community and social media channels. In 2020 we reached over 23 million people through rich and engaging content, influencer partnerships, stand out visuals and great community management. We are looking to significantly increase the engagement and scale on all of these channels.

We are social innovators at the cutting edge of digital engagement using social media for good. No two days at Ditch the Label are ever the same. Whether it’s working on campaigns with world-renowned brands, cultivating relationships with your favourite influencers or getting creative with Adobe; every day is a unique opportunity for you to grow.

At Ditch the Label, we are always ready to take on the next challenge. If you think you are ready to work in a fast-paced environment as part of a passionate and hardworking team, then we want to hear from you.

**About Our Culture**

One of the things we are proudest of here at Ditch the Label, is the welcoming culture of friendliness and team work that we have created. We take our work seriously, but not ourselves and believe that people work at their best when they are at their happiest and in an environment that is chilled and relaxed. Walk into our office and you’ll experience a light and airy buzz, with vibrant music, tons of breakout spaces, unlimited snacks and pretty much every combination of coffee you could ever imagine. We are proud to have a culture that permeates the values of Ditch the Label; we’re judgement free and here to support everyone in being their best possible selves.

**Job Description and Responsibilities**

If you’ve got an eye for really great content, engaging campaigns and awesome copy and want to be part of something amazing, we’re looking for you to join the team We are looking for a creative, ambitious and energetic self-starter to help propel our voice and support us even further through the creation of rich content.

You will represent the voice of Ditch the Label and oversee new content production. This includes, but is not limited to:

- Research and development of our content strategy
- Researching and writing new blogs, features and articles for the Ditch the Label website
- Working with influencers, celebrities and inspirational people such as Mia Kang, Holly Hagan and Jess Megan
- Assisting on brand partnerships and campaigns with high profile brands. Recent partners include Unilever (through the Lynx and Simple brands), got2b, ASOS, River Island, Urban Decay and EA Games
- Working with other partners to create rich content for our website and social media channels
- Research, developing and coordinating new video productions and campaigns
- Supporting and working with various team members within the Ditch the Label; from our support team, to social media and digital leads
- Writing ad-hoc copy for Ditch the Label campaigns, social media and reports
- Upkeep and maintenance of content and copy on the Ditch the Label website

**Key responsibilities**:

- Development and upkeep of the Ditch the Label content strategy
- Researching new content ideas and presenting them to the wider team
- Writing new blogs, articles and features
- Interviewing celebrities, influencers and inspirational people
- Editing and posting guest articles from external writers
- Working with some of our brand partners on co-created new campaigns and content
- Developing video concepts and commissioning talent and locations
- Recording of social media video content
- Writing ad-hoc copy for Ditch the Label reports, campaigns, social media and newsletters
- Maintaining the Ditch the Label website - ensuring that copy is factually correct and regularly updated
- Working with our digital team to understand user demand and producing content to support it
- Measuring and reporting on KPI’s and content success directly to the CEO and to third parties wherever required

You will have opportunities to work across the wider Ditch the Label team; learning new skills and gaining new experiences as you go along as we regularly meet to share and develop new ideas.

You will be based in our Brighton, UK office with some opportunities to travel.

**Person Specification**

**ESSENTIAL**:

- An understanding of young people and some of the issues they experience
- An understanding and interest in youth markets, with particular emphasis on ages 12-25
- Experienced in writing online articles and blogs with examples of your work
- Excellent written and verbal communication skills
- Ability to