Marketing & Communications Officer

Marketing & Communications Officer

**Job purpose**
To provide specialist expertise and guidance to contribute towards and support the delivery of a new initiative as part of the Scottish Funding Council working closely with cross-sectoral and cross-discipline researchers to address Scottish Government priorities. You will be responsible for creating, leading, successfully implementing and evaluating the marketing and communications strategy.

**Main Duties and Responsibilities**
1. To provide specialist expertise on marketing and communications platforms as well as offering strategic and tactical advice to Alliance teams concerning all matters of marketing and communication.
2. To create and lead on the development of a media relations plan, optimising academic media presence and external stakeholder access to the Alliances work and activities.
3. Work closely with the College of MVLS marketing and communications team to help develop the Alliances’ strategic approach to engagement. To proactively build and enhance working relationships with wider teams in University of Glasgow External Relations and other Colleges within the University, as well as other Universities (i.e., University of St. Andrews) as appropriate.
4. To lead on creating, developing, and maintaining the website for each of the three Alliances’.
5. To produce regular reports on the Alliances’ websites and social media accounts, using relevant analytics and online resources. To interpret, analyse and evaluate activities to inform suggested opportunities and /or recommendations for future planning.
6. To fully understand customer journey mapping, employ user-testing and statistical analysis in the ongoing development of new content.
7. Source, create, coordinate, and implement engaging content that targets and responds to our key internal and external audiences. Including, preparing briefs for design, photography, and video, develop storyboards and deliver compelling copywriting, within the brand guidelines so that content can be re-purposed across multiple channels.
8. Support and carry out digital advertising activity through different channels creating exciting and compelling content to promote the Alliances; along with monitoring and optimising activities as campaigns progress.
9. Develop and enhance collaborative working relationships with academic and professional support staff to maintain and develop high-quality content for all channels.
10. Responsible for planning and organising marketing activities to meet key strategic priorities and appropriate deadlines.
11. Collaborate with colleagues and participate in meetings, sharing information across the college and wider university teams, as appropriate.
12. Develop and manage the brand identity for the Alliances, ensuring guidelines are adhered to by all staff/stakeholders/partners.
13. To Undertake any other reasonable duties as required by Alliance management.

**Knowledge, Qualifications, Skills and Experience**

**Knowledge/Qualifications**

**Essential**
A1 Scottish Credit and Qualification Framework 8 (Scottish Vocational Qualification level 4, Higher National Diploma) or equivalent, and experience of personal development in a similar role.
A2 Detailed practical knowledge and understanding of producing engaging digital content, writing for the web and copywriting
A3 Knowledge and understanding of web design and web information architecture

**Desirable**
B1 Knowledge of one or more of the thematic areas being explored by the Alliances
B2 A good knowledge and awareness of Scottish government policy

**Skills**

**Essential**
C1 Ability to create creative and innovative ideas for content on a variety of channels, digital and traditional, and the specialist requirements of these channels.
C2 Exceptional attention to detail and high degree of accuracy.
C3 Ability to liaise and communicate with a wide range of internal and external stakeholders at all levels
C4 Excellent problem-solving and analytical skills
C5 Demonstrable ability to respond to and write effective briefs for marketing initiatives
C6 Demonstrable ability for Image creation and editing skills
C7 Ability to work on own initiative and meeting varying deadlines as required.

**Desirable**
D1 Proven ability to produce training and support material
D2 Ability to update interactive website materials

**Experience**

**Essential**
E1 Experience of website content creation and maintenance in a Content Management System (CMS) environment
E2 Significant experience of using digital/social media platforms
E3 Significant experience in developing and producing audio/video, photography and digital media
E4 Experience of developing innovative solutions
E5 Experience in leading a programme of digital marketing activity
E6 Experience of working in an academic environment and multi-disciplinary teams

**Desirable**
F1 Familiarity with University’s structures and organisation, particularly in relation to research, and the Research