Marketing & Sales Graduate

This is an exciting opportunity for a Marketing & Sales Graduate to join our Wilmslow office. In this role, you will be developing & executing marketing campaigns.

**Key Responsibilities and Duties**:

- Develop and execute marketing campaigns, in line with the delivery of key targets / deadlines for each conference / event as well as selling the conference to the delegates. Note, this is a dual role - 50% of the role is Sales and 50% is Marketing.
- Ensure all digital channels are updated with engaging and effective content.
- Write and proofread creative commercially driven copy.
- Research, analyse and report on marketing activities to support decision making.
- Understand and select key audiences using our existing data platforms.
- Closely collaborate with production and the sales department to ensure commercial success.
- Manage conference / event websites - ensuring all written copy is up to date, consistent and correct.
- Work towards KPIs and revenue targets.
- Conduct various administrative aspects of events / conferences including customer enquiries.

**Education, Experience and Competencies**:

- Educated to degree level (preferably with a Marketing or related degree).
- Creative thinker as well as the ability to produce persuasive copy.
- Interest and/or understanding of government and public-sector policy is preferred, but not essential.
- A positive, ‘can do’ attitude with strong multi-tasking skills.
- Excellent organisational and time management skills.
- Flexible team player, with ability to work under pressure and to tight deadlines.

**About PDG**:
Professional Development Group is a leading organiser of in-person and virtual conferences, events, and training courses, dedicated to fostering innovation, networking, and professional development across the public, private, and voluntary sectors.

We host over 200 public sector events annually, supporting over 8,000 customers in staying updated, acquiring new skills, and forging valuable connections. Our expanding business comprises three distinct brands tailored to our diverse public and private sector clientele:

- Government Events: Specialising in information-driven conferences and events, we keep our customers abreast of Government policy and best practices. _This brand is where this role sits. _
- MyPD: As part of the Professional Development Group and an Approved CMI Centre, MyPD offers executive education courses to elevate skills and mindset for career advancement.
- GovPD: Offering a range of online, in-person, and in-house training courses, GovPD focuses on career development and fostering organisational change.

**Benefits include**:

- Training and Development Opportunities i.e. on the job training.
- Opportunities for career progression.
- Company pension.
- Hybrid working - we go into the office 3 days a week and work from home 2 days.
- 23 days holiday, plus 0.5 days for your birthday, bank holidays and the opportunity to purchase a further 4 days.
- Holiday entitlement increasing with length of service, capped at 26 days.
- Christmas shutdown.

**Inclusion & Diversity**:
We recruit, promote, and reward our people solely based on their ability to contribute to Government Events’ goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age, or marital status.

While we do not mandate that you disclose any personal information, we strongly encourage that you make us aware of any reasonable adjustments so we can support you through the recruitment process and beyond.

**Job Types**: Full-time, Permanent

Pay: £22,308.00-£22,400.00 per year

Additional pay:

- Commission pay

**Benefits**:

- Additional leave
- Bereavement leave
- Company events
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Flexitime
- On-site gym
- Referral programme
- Sick pay
- Transport links
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Wilmslow

Reference ID: Marketing Exec/JB