Advertising & Marketing Executive

**POSITION**: ADVERTISING AND MARKETING EXECUTIVE

**Reporting to**: Director
- Operations and Marketing

Support all aspects of the business’s marketing & Advertising activity including D2C Marketing, Social Media, ATL & BTL advertising along with Strategic planning, team building and on-field execution.

**Purpose**: To support the team in carrying out the development of marketing and advertising strategies for the entry of a brand in the market, for the re-launch of products, for the introduction of new products and for creating Brand positioning for various Brands in the given market and to ensure consistent promotion of Clients' Brands in the Market.

**Key Requirements**:

- The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix, product development and segmentation
- The concepts of brand positioning and management and implementing process to support corporate reputation
- stakeholder management and customer relationship management (CRM), to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.
- Understanding the characteristics and plans of various businesses including their vision and values
- Understanding of the target audience’s decision making process and how that can influence marketing activities
- The sector specific legal, regulatory and compliance frameworks within which they must work
- The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.

**Desired Skills**:

- Coordinate and maintain key marketing channels in UK
- Minimum experience of 5 years or more.
- Experience working in Asian market.
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations.
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyze data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyze data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.
- Good in Office 365 & in Microsoft Power point,, Word and Excel
- A tenacious and driven approach to see projects through to completion
- Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.
- A creative and analytical mind, with a willingness to think of new ways of doing things
- To come up with ideas and solutions to support the delivery of their work instead of Problems
- A high level of professionalism, reliability and dependability with a passion for the customer
- Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.

Pay: £40,000.00 per year

Additional pay:

- Performance bonus
- Yearly bonus

**Benefits**:

- Company pension

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Milton Keynes: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person

Reference ID: LC-AME-01
Expected start date: 01/12/2024