CRM Coordinator

Who we are looking for

A CRM Coordinator (Gaming) to join our team to support the Company’s operation at our offices based in either Gibraltar or Malta.
You will be responsible for planning and implementing a wide range of CRM initiatives and providing key insights to optimise future campaigns and improve the customer experience.
As the CRM Coordinator (Gaming) you will work closely with the Senior CRM Coordinators and the Gaming Product team to coordinate the Above-The-Line campaigns and drive retention through all appropriate CRM channels. You will also be responsible to plan, analyse and execute Below-The-Line campaigns to increase player value.
- Preferred skills and experience- Ability to problem solve, with a keen eye and an attention to detail together with thinking “outside the box” utilising your creative mind set, and achieving results even when challenged by time, system or product limitations.- Understanding of customer segmentation, campaign analysis, customer lifecycles and communication strategies.- Target driven with a focus on both tactical and strategic business goals.- Good team player, with the ability to work on own initiative.- Outstanding organisation including excellent written and verbal communication skills.- Enthusiastic and self-driven attitude.- Ability to multi-task and prioritise work under pressure.- High proficiency in all Microsoft Office products.- Proven track record of professional experience in CRM or Gaming Product.- Ideally experience in Optimove or a similar platform.- Main Responsibilities- Co-ordinating promotional campaigns from concept through to launch and post evaluation- Reporting on campaign performance; extracting key insights in a clear and concise format.- Adopting a data driven approach and monitoring customer behaviours to optimise promotions.- Testing user journeys and using back-office systems; ensuring CRM is delivered to the highest standard.- Identifying key areas and gaps to help drive improvements and bring about change.- Maintaining and proactively improving own product, promotional and tool knowledge.- Ensuring promotions adhere to quality standards and within regulatory frameworks.- Monitoring competitor trends and best practices, ensuring all promotions are competitive.- Building and maintaining effective relationships with key stakeholders.- Working closely and collaborating with a team to ensure the department objectives are met.- Want to become part of the team?- The benefits of working with us
- Bonus Schemes- Recognition for your performance and hard work.- Company Pension- Preparing you for later life with a top pension.- Employee Assistance Programme- Supporting the wellbeing of you and your family.- Health Insurance- Reassurance for your health and wellbeing.- Income Protection- Your income is protected, just in case.- Life Assurance- Peace of mind for your family in any eventuality.- Eye Care- In a digital world, we help take care of your vision.- Life Events and Long Service- To celebrate your big occasions, dedication and hard work.