B2C Sports Marketing Manager

Company Description

About Playtech

Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B business. By leveraging its proprietary technology, Playtech delivers innovative products and services to ensure a safe, engaging and entertaining gaming experience.

As the gaming industry's leading technology company, it combines business intelligence-driven software, services, content, and platform technology to drive excellence and innovation across the sector. Read more about who we are and what we do here: and

Here at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Embracing differences and maintaining transparency in our processes is the core of Playtech's overall commitment to responsible business practices.

Ready to level up your career?

Playtech's VF2011 is launching an exciting new brand for our B2C division – SunBets, our new B2C sports betting brand in partnership with News UK. The Marketing Team is looking for a proactive B2C Sportsbook Marketing Manager who will take full ownership of marketing activities. Based in our Gibraltar offices, this is not just another role... it's an opportunity to shape the future of a high-profile project from the ground up, driving customer acquisition and building a brand that will make waves.

If you're passionate about sports, thrive on creativity, and want to lead campaigns that truly make an impact, this is your moment to shine.

Job Description

Your influential mission. You will...

• Own the marketing strategy for SunBets, ensuring all campaigns align with brand objectives and sportsbook goals.
• Plan and execute acquisition-focused campaigns across digital, social, and offline channels, driving new customer growth.
• Coordinate with external agencies to brief, assess, and approve marketing assets (ads, landing pages, acquisition offers) for compliance and effectiveness.
• Manage end-to-end campaign delivery, from concept to execution, ensuring smooth launches and timely delivery.
• Monitor and optimise campaign performance, applying a test-and-learn approach to improve ROI, CPA, and ARPU.
• Collaborate cross-functionally with Compliance, CRM, Design, Content, Ops, and Trading teams to ensure seamless execution and player journey optimisation.
• Research market trends and competitor activity, identifying opportunities for innovation and performance improvement.
• Travel occasionally to the UK and Bulgaria for meetings and collaboration.

Qualifications

Components for success. You...

• Have 3+ years of experience in sportsbook marketing, with 1+ years in a managerial role.
• Possess deep knowledge of sports betting and the UK (& Irish) sports calendar.
• Demonstrate expertise in digital and offline marketing channels, including campaign planning and execution.
• Are familiar with UK regulatory, marketing, and advertising compliance.
• Show strong analytical skills and a data-driven mindset, with experience tracking and reporting on key performance metrics (ROI, CPA, ARPU).
• Have experience working with external agencies and managing relationships with media partners..
• Proven experience optimising campaigns using data-driven insights.
• Excel in leadership, organizational skills, and attention to detail.
• Are a self-starter, highly motivated, and able to work under pressure.

Thrive in a culture that values...

• A welcoming environment: Join a friendly and supportive team that values openness and collaboration.
• Variety in your role: Enjoy diverse tasks and the opportunity to contribute to a wide range of initiatives across the team.
• Dynamic workplace: Thrive in a fast-paced, ever-evolving environment that keeps things exciting.
• Meaningful impact: Be empowered to make a difference and bring your ideas to life.
• Innovation: We nurture and promote creativity and innovation, encouraging diverse thinking.
• Growth and development: We offer opportunities for professional growth and development.
• Inclusivity: We celebrate differences and encourage everyone to join us and be themselves at work.
• Work-life balance: We understand the importance of maintaining a healthy work-life balance.

Additional Information

HOW TO APPLY?

Only needs to be added when asking for additional documents or information, e.g., motivation letter

For example: In addition to your CV, please add a brief motivation letter covering your goals, your current experience in testing or related fields, and/or working in a project team. You can write it in the comment section at the end of the application page (under "your message to the hiring manager").

VF2011 Team

VF 2011 Ltd. is a Playtech B2C company that provides integrated managed services for some of the UK's leading casino and bingo sites, with offerings across strategy, operations, product, marketing, technology and compliance. We're an innovative and inclusive team that champions a positive mindset and diversity of thought to drive success and prioritize a collaborative work environment.

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.