Digital Content Manager

7 days ago

Newcastle Upon Tyne, United Kingdom Central Employment Agency (North East) Limited Full time

**Central Employment is once again working with a legal client of ours who is in the process of expanding its Marketing team with the addition of a Digital Content Manager. You'll be joining an existing team who works directly with the legal teamson the best way to attract new business to the various areas of the company. Day to day you'll work with SEO, PR, Podcasts, and eMarketing.**

Our client is a regional leader within the legal community that prides itself on having an amazing, and award-winning, culture. This outlook is at the core of everything they do ensuring that all members of the business feel appreciated regardless of theirfunction. The role will mainly involve copywriting, coordinating engaging content, and assisting with driving the business forward.

All messaging will aim to expand the firm's coverage in the chosen markets and regions. Pushing the creative boundaries in order to generate fresh content ideas that connect with our target audience in new ways that expand our reach. The role includes responsibilityfor identifying and managing a content communications strategy which will feed into external and client communications, event development and brand management.

For your efforts you'll receive a competitive salary, support provided through things like L&D, great benefits, and you'll be working in an environment that has won industry-recognised awards for the culture across all aspects of the company.

**Key Responsibilities**:

- Assisting the BD Director to develop the digital content strategy aligned with short-term and long-term marketing targets.
- Control the content management system. Working with our wider Business Development and Marketing team for effective project management.
- Collaborate with internal teams to identify new content and optimise the user experience
- Edit, proofread and improve writers’ posts.
- Liaise with content writers to ensure brand consistency.
- Optimise content according to SEO.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Develop an editorial calendar and ensure content team is on board.

**Key Experience**:

- Excellent copywriting and editing skills with the ability to tailor the tone appropriately to suit the purpose of each communication.
- Demonstratable success with digital copywriting/SEO
- Strong website management skills. SEO / Google Analytics knowledge
- Experience managing content creators: building rapport, overcoming resource issues, planning, managing deadlines and budgets
- Excellent knowledge of content production processes, workflows and CMS
- Excellent brand understanding and interpretation
- Articulate with excellent grammatical abilities and attention to detail
- Experience partnering with design to craft compelling creative solutions.
- PR writing with bid/proposal writing is desirable
- Working with key internal and external stakeholders to prepare appropriate media statements and is part of the Crisis Communications team handling contentious and sensitive issues.
- Working in tandem with wider marketing function to ensure campaigns are integrated and support the client eco system.
- Planning, organisation, and time management skills.

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