Senior Econometrician

1 week ago

London, United Kingdom Harnham Full time

**SENIOR ECONOMETRICIAN - 1 YEAR FTC**
**UP TO £60,000**
**LONDON**

Leading Charitable Organisation is looking for a Senior Econometrician to join their team.

THE ROLE:
The Senior Econometrician will have the following responsibilities:
? To identify opportunities to increase marketing return on investment (ROI) through optimising the media strategy

? To provide insight value add through commentary and interpretation of reports and presentation of analysis to management.

? To ensure all campaign analysis is presented in a manner that is clear, concise and understood by all recipients and recommendations are actionable and actioned by the execution teams

? Lead on the delivery of 3 rd party econometric models. Ensure the findings are presented, understood and actioned by the business.

? Work with 3 rd party agencies to integrate creative measurement metrics into econometrics evaluation and media optimisation.

? Provide detailed analysis and Insight into the performance of digital marketing communications to the player base that informs improvements to the base contact strategy.

? Utilise econometric results to optimise media buying strategy - optimising channel mix, phasing, weight of spend and overall budget allocation across portfolio.

? To produce post campaign analysis to support future campaign planning and development and improve campaign effectiveness.

**YOUR SKILLS AND EXPERIENCE**:
While all are not needed, the following skills and experiences will be beneficial:
? Minimum 4 years' experience in building econometric models and detailed knowledge of how they are best used within a marketing context.

? Must have direct experience of using econometric outputs to optimise media budgets. Must have working knowledge of phasing, budget allocation & response curves.

? Must have 'hands on' experience of working with data from a variety of sources - with a particular focus on media data. Must have experience working with large data sets.

? Must have worked with and understand various data types - customer, transactional, web traffic and have experience in using these for analysis

? Ability to code in SQL to a high standard preferable though not essential.

? Use of R/Python preferable though not essential.

? Must have experience of measurement methodologies in different media channels and have used these to drive marketing comms strategy.

? Is able to demonstrate where they have used output from econometrics to influence business decisions

**THE BENEFITS**:
**HOW TO APPLY**:

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