PPC Account Manager

6 days ago

London, United Kingdom Pivotal London Full time

**Role**: PPC Account Manager
**Location**: London
**Salary**: Up to £40k

Fastest growing independent data marketing partnerships in the UK, offering media, marketing, digital and data services to a wide variety of clients, the majority within the Charity Sector.
This role requires a strong understanding of how to plan and execute across a range of digital platforms, tech-platforms, a working understanding of data analysis and insight techniques, and a competent level of general marketing and creative processes. Theposition has significant room for growth and career progression with training provided to cover any knowledge gaps

The role offers lots of responsibility and all the rewards that come with it. You will be driving strategic growth through media planning, project managing and reporting on media campaigns for key client accounts, helping to drive our rapidly growing agencyforward.

**Duties**:

- Take ownership on own client accounts. Including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day to day campaign management, preparation and delivery of post campaign analysis and client entertainment.
- Create highly detailed excel media plans and yearly forecasts across digital channels, including but not limited to, Social, Display, Video, and PPC. Including providing reasoned rationale and performance projections
- Coordinating and managing campaigns on the above channels, and supporting the team in delivering these
- Setting up the tracking for digital campaigns including placing pixels.
- Running tests to ensure tracking is set up correctly and conversion events are accurately reported.
- Building audience led media plans that incorporate learnings from client data, external data providers and social platforms.
- Managing relationships with suppliers, tech-providers and partner agencies
- Making strategic recommendations to clients to help them achieve their long term objectives whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients
- Monitor and direct client projects from initial briefing through to final delivery.
- Produce, prepare, interpret and present recommendations for client campaign reviews.
- Management and development of Account Executives, ensuring they are given the direction and skills to meet or exceed client expectations.

**Skills**:

- Proven experience & performance across a range of digital channels, including Paid search, online display and Facebook managing large budgets
- Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google Analytics
- Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.
- Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
- Highly numerate.
- Adept at juggling multiple projects for multiple stake holders

**How to Apply**:
If you’re interested, please get in touch for a confidential conversation with Ashleigh Louth

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