Senior Specialist, Marketing

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Senior Specialist, Marketing

Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview

The Global B2B & Product Marketing organization, as part of Integrated Marketing & Communications, partners with Product, Sales & Comms and is accountable for end-to-end product marketing. This includes leveraging consumer and customers insights to identify, test and refine product concepts; positioning our solutions internally and externally; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally.

The Senior Specialist, B2B & Product Marketing, supports the team to create marketing solutions for customers, leverage Mastercard’s assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience.

Join the industry’s most passionate, motivated and engaged team. Our employees are encouraged to drive innovation every day in support of a more connected world, where people can pay and get paid whenever and wherever they are.
- Do you have a passion for marketing and the latest innovations in emerging payments technology?
- Are you respected for your creativity and clear communication?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?

Role

The Senior Specialist will sit within a team that focuses on product marketing for Bill Pay and emerging payments technology. The Senior Specialist will specifically focus on supporting the Global product teams (Product Development, Product Management, Commericalization) serving as the connective tissue with Sales and the rest of Marketing.

Primary areas of focus include:

- Partnering with the relevant local and global Product and Sales teams to execute on marketing strategies, and deliver assets to fuel go-to-market plans for a range of existing and new solutions in Applications with focus on bill pay and emerging payments tech
- Crafting product positioning and value proposition articulation that reflect identified reasons to believe, are customer-need driven and competitively-positioned
- Developing robust content to power sales including scalable selling materials, case studies, B2B and B2B2C materials, videos, white papers, toolkits, and more
- Supporting and interpreting qualitative and qualitative research on market opportunities, trends, consumers, competitive landscape, etc. to help identify new opportunities and develop and refine product value propositions
- Supporting related initiatives such as presence at events, social media campaigns, customer pitches, and more

**Responsibilities**:

- Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to plan agendas, determining logístical requirements, etc.
- Tracks budget for marketing programs, and raises awareness when programs are not on track against budget
- Analyzes campaign performance using specified measures and evaluation metrics
- Prepares marketing solution presentations using specified parameters
- Provides any necessary clarifications to vendors (e.g., agencies, film production, etc.)

This position will also partner with regional partners from both Product and Marketing to deliver solutions across the globe. The Senior Specialist will report to the Manager of Bill Pay & Emerging Payments Tech Product Marketing.

All About You
- Demonstrated success in translating complex product and/or technical information into clear customer narratives
- Strong skills and experience in B2B product marketing, communications both written and oral
- Exposure to product management and product development, and experience in bringing new solutions and ideas to life f