Head of Conversion Rate Optimisation

2 days ago


Manchester, United Kingdom Better Placed Limited Full time

*Please note this is a hybrid role with 2 days / week in a North West based office

Better placed are delighted to be partnering with this Northern retail powerhouse in their search for a Head of Conversation Rate Optimisation (multi-channel).

With a reputation in the market for being innovative and pushing boundaries when it comes to marketing this is an opportunity not to be missed.

This is a senior role and is essential that applicants have team management experience.

The Role
- Own and develop a best in class conversation rate optimisation (CRO) roadmap
- Drive CRO roadmap across mobile, desktop and app
- Lead reporting and forecasting by both marketing channel and device
- Build meaningful relationships with channel heads to optimise conversion
- Manage and develop the test and learn programme (inc MVT and AB testing)
- Manage a suite of reports with a keen eye on EBIT, Product view, check out completion
- Manage and improve customer segmentation
- Develop the digital and offline journey to increase new customer acquisition
- Motivate and develop an existing talented conversion optimisation team

The person
- Proven experience leading a CRO team working on multi-site projects
- A tech enthusiast
- Highly numerate with a creative mind and is able to think outside the box



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