Upton Country Park Visitor Services Officer

Job Introduction **Role Purpose** We have a fantastic opportunity for a customer focused individual with acute business acumen to help us continue to develop a thriving business at the award winning Upton Country Park, Poole. We will look to you to drive the business forward, planning, marketing and managing profitable events and activities to enable us to reach our challenging targets. Not afraid to get "hands on" at indoor or outdoor events and functions to ensure they are unforgettable experiences, we will also expect you to initiate and develop new income streams and tap into new markets. With the creative ideas and skills to develop social media and effective marketing strategies to draw in the crowds, you will also have strong record keeping and data monitoring capability to evidence the viability of your new ventures. You will recruit, manage and organise a small team of staff and volunteers, motivating and training them to deliver on all levels. A uniform will be provided and you will be required to work outdoors in all weathers as part of a seven day rota. Evening and weekend work may also be required to meet the business needs. **Main Responsibilities** - To drive business growth and incomes through the development of new commercial activities and events and improve the visitor experience for all customers and clients. Ensuring that the booking and invoicing system is maintained and monitored in line with financial regulations and service delivery needs. - To plan and deliver a commercially driven programme of events, added value activities and hire opportunities (including wedding receptions, ceremonies, room bookings and concessions) with a focus on developing new markets, increasing visitor numbers, maximising income generation and customer satisfaction. - Be responsible for the quality and delivery of marketing and promotional material, interpretation, print production, signage, web & social media. - To build positive relationships with stakeholders, partners, service providers and customers, ensuring high levels of satisfaction and customer care. Following up and developing sales leads and responding swiftly to customer enquiries, reports and complaints. - To supervise and develop related staff and volunteers across a 7-day rota to meet the needs of the service, liaising with other colleagues as necessary. Actively manage and participate in rotas, including attendance at wedding ceremonies and receptions as required. - To develop and maintain an evidence base to support project delivery and funding bids via mechanisms such as feedback forms and visitor surveys. - Maintain and update H&S documentation relating to all visitor services, including event management document in line with policy. Being responsible for ensuring that all hire opportunities (including concessions) comply with relevant legislation, polices and procedures. **Specific Qualifications and Experience** - Evidence of commercial success in developing and delivering hospitality, events and activities. - Evidence of effective marketing campaigns linked to business generation and sales successes and action planning to penetrate new markets. - Budget and administration management - Management and development of customer focused front of house and support staff and volunteers. - Communicating with the public, customers and partners including written reports, media statements and social media. - Certificate qualification (or equivalent) in Hospitality, Event Marketing or related discipline. **Personal Qualities & Attributes** - Ability to be persuasive and expand the customer base using a range of sales techniques - Ability to design, deliver and monitor successful marketing campaigns across a range of platforms. - Confident communicator with excellent interpersonal skills and the ability to develop and sustain relationships with a wide variety of internal and external contacts. - Flexible and adaptable ‘can do’ approach and a willingness to work individually or in a team. - Ability to work effectively under pressure, forward plan and prioritise. - Well organised, efficient with attention to detail. - Ability to motivate and train colleagues & staff and to promote a culture of empowerment and inclusion. - Must be physically fit and able to work outdoors in all weathers. - Willingness to undertake training and development as necessary, including First Aid at Work and IOSH Health & Safety certification. **Job Requirements** - Basic DBS check - Must be able to travel, using public or other forms of transport where they are viable, or by holding a valid UK driving licence with access to own or pool car. - Weekends, school holidays and bank holidays are our busiest times, so you will be comfortable working regularly during those periods on a shared rota with other colleagues. **Interviews will take place on**Thursday 5 June 2025**. For an informal discussion about this role please contact Roger Brewer on 01202 127770. **About B