Marketing Executive

1 week ago

Newcastle upon Tyne, United Kingdom Tyneside Cinema Full time

We are seeking a dynamic Marketing Executive to join our team at Tyneside Cinema.

**Key Responsibilities**
- Develop and deliver digital marketing strategy, ensuring alignment with wider business objectives.
- Assist the Head of Marketing and Engagement with overseeing and optimising the marketing budget for maximum ROI.
- Identify and develop key audiences for the business, ensuring we enhance the customer journey at every stage.
- Lead multi-channel campaigns (paid, organic, OOH and print) from concept to completion.
- Ensure consistent brand messaging and positioning across all communications.
- Work closely with the Cinema, Private Hires and Hospitality teams to align marketing efforts.
- Support other members of the Marketing and Engagement team, helping them grow their skills in planning, execution, and stakeholder management.
- Establish clear processes, best practices, and performance standards for the team.
- Provide regular insights and reports to the Head of Marketing and Engagement, reporting on individual campaign performance as well as overall strategy development.
- Guide content strategy, ensuring organic social, paid social and PR align to optimise search engine performance efforts.
- Identify areas for growth and development within our customer journey, and implement changes to optimise it.

**Essential Skills**
- 4+ years in a marketing role, 2+ years at an executive level.
- Proven ability to build and execute marketing plans aligned with business goals.
- Experience managing or mentoring team members.
- Experience managing budgets in a professional capacity.
- Hands-on experience running multi-channel marketing campaigns (particularly in paid social, paid search campaigns and SEO).
- Experience solving problems proactively within a business role.
- Comfortable using data and analytical tools (eg. Google Analytics, Clarity etc.) to drive decisions.
- Excellent copywriting, storytelling and design abilities.
- Highly organised and able to manage multiple projects, timelines and stakeholders.
- Excellent inter-personal skills and the ability to manage stakeholder relations and report to senior leaders/board members.
- Experience running and growing membership schemes.

**Desirable Skills**
- Experience in cultural, entertainment or cinema industries.
- Familiarity with Spektrix and/or Wordpress.
- Good understanding of SEO, CRO and PPC.
- Strong design skills or experience briefing creative agencies.

Pay: £30,000.00-£37,000.00 per year

**Benefits**:

- Cycle to work scheme
- Discounted or free food
- Employee discount
- Referral programme
- Sick pay

Work Location: In person

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