Conversion Lead

**Purpose of the role**:
At Code we plan, design and build high performing digital products. Conversion leads are responsible for defining and running optimisation programmes for clients across the agency and supporting more junior team members to excel.

You will be responsible for the continual improvement of our clients’ websites and apps by understanding clients' business models, determining where there are opportunities for digital improvement, and building and analysing research and testing programmes.

You will be a senior member of our CRO team, mentoring and line managing more junior members. You’ll also support the head of experimentation on prepping for and attending pitches to bring new work into the team.

You will be able to set up and analyse the results of AB/MV testing and personalisation programmes, work with UX Consultants and other disciplines to determine what qualitative and quantitative research activities are required, and work with UX, designers, developers, and content writers to define and plan test hypotheses through to production.

**Expectations**:

- **Understanding client business models**- spotting opportunities for commercial optimisation and building test and insight plans.
- **Testing**- implement, manage, and analyse AB and MVT tests, and personalisation programmes, working with project managers, designers, UX consultants and developers to define hypotheses and ensure smooth design and production of tests.
- **Client-centric**- creating and maintain good relationships with clients and support new business development and pitching.
- **Service innovation** - working with other senior members of the agency to proactively develop Code’s conversion services and processes.
- **Leadership** - leading and line managing more junior members of the discipline, helping them to improve their craft.

**General tasks**:

- Define and set digital KPIs for client websites/apps.
- Analyse and report on digital performance by performing analytics reviews, and reviews of other business data.
- Set up AB/MV tests and personalisation programmes in testing software.
- Analyse and report on the performance of AB and MV tests and personalisation.
- Collaborate with UX consultants to select and plan appropriate user research and UX testing activities to be part of CRO programmes.
- Collaborate with designers, UX consultants and developers to define test hypotheses, and design and build tests.
- Work with project managers, digital consultants, designers, and developers to plan project activities, and estimate costs.
- Attend client meetings to present updates and recommendations.
- Support the conversion lead on new business pitches and proposals, helping to write responses and proposal documents, giving project time estimates, and planning and delivering pitch content.
- Contribute toward the development of our CRO process, guidelines, templates, and training.
- Line managing junior members of the discipline.

**Role Band: 3**:
(Band Guide - 1: Junior | 2: Practitioner | 3: Senior | **4: Lead** | 4.5: Head | 5: Director)

**Salary: Up to £50k**
- The salary for this role depends on your experience._

**Requirements**:
**Essential**:

- Experience in taking a leading role in the CRO service, working closely with clients and directing other team members
- Proficient in customer experience analytics tools (e.g. Crazy Egg, Hotjar, etc)
- Proficient in planning and implementing personalisation, AB and MV testing programmes
- Proficient in common AB/MVT software (e.g. VWO, Convert, Optimizely)
- Proficient in defining objectives and KPIs on digital projects
- An understanding of marketing channels and traffic sources
- Proficient in Google Analytics/other analytics tools
- A good understanding of UX research and how to use it for your role

**Desirable**:

- An understanding of persuasion, usability, and information architecture
- Qualitative and quantitative user research techniques (user testing, depth interviews, tree testing, card sorting, surveys, etc)
- An understanding of JavaScript, HTML and CSS

**Tools**:
You are aware of and have used and understand a selection of the following performance-based tooling:

- Google Analytics / Adobe Analytics / etc.
- Qualaroo / Usabilla / etc.
- Hotjar / Fullstory / SessionCam / Clicktale / Decibel Insight / etc.
- ResponseTap / Calltracks / Infinity

**A bit about EM Code...**:
We are EM Code, formerly Code Computerlove. We are a Customer Experience, AI and Innovation Agency in Manchester.

Since our inception in 1999, we have navigated substantial industry transformations and consistently adapted our attitudes, beliefs, and approaches to stay ahead.

For over 25 years, EM Code has helped shape some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, digital design excellence, and modern engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broad