Paid Social Manager

4 days ago

London, United Kingdom Major Players Full time

**Paid Social Manager - Subscriptions Platform - Hybrid/Fully Remote**

**£60,000 - £70,000**

I am working with one of the most innovative subscription services which have grown exponentially since they launched in 2019. They are recognised by some of the biggest Fashion & Beauty powerhouses and in such a short space of time have really made theirimpact and now they are looking for a Paid Social Manager to help push their Social Media presence.

**As a Paid Social Manager working at this vibrant subscriptions platform you will**:

- Be an expert in all things paid social, leading campaigns across a variety of channels
- Develop the strategy, reporting framework and deliver substantial growth with cost-effective campaigns
- Ensure proper tracking, analysis and reporting as well as best possible spend optimisation
- Reconcile company's attribution model with platform specific data to hit company targets
- Running incrementality tests to understand impact of certain types of campaigns, spend, channels etc
- Monitoring the performance and continuously optimising the campaigns based on data-driven approach and learnings from multiple A/B tests (bid strategies, account structure, campaigns)
- Managing performance and post-campaign analysis reporting
- Participating in full-cycle creative production and providing data-driven decisions about further creative development
- Working with the E-com and Creative teams to ensure consistent customer journey from discovery to session to conversion
- Allocate proper spending across all performance channels, continuously working on enhancing the ROI
- Developing ads with clear USPs (able to draft copy and write clear briefs) with keen attention to detail, taking on an iterative approach together with Creative team

**The ideal Paid Social Manager will need**:

- 5 years' experience of end-to-end paid social experience (Activation, Optimisation, Report/Analysis)
- Knowledge and understanding of SQL (Advantageous)
- Experience running paid social campaigns across a wide range of budgets
- An analytical mindset with knowledge of CPA, CPI and CPC
- The ability to communicate on campaign progress to stakeholders.

(For further assurance, please check my profile on LinkedIn and connect with me; in/courtnieruelmajorplayers)

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