Paid Social Manager
2 weeks ago
An experienced Social Media Manager is required to join an exciting eCommerce business where you will be working on multi-site, multi-country paid social campaigns, as well as coordinating organic social, establishing the tools, systems, processes and approachthat will maximise the campaigns’ potential in terms of efficient customer acquisition & conversion.
Reporting into the Head of Marketing, the successful Social Media Manager will have experience of successfully managing paid social campaigns across Meta, Pinterest, Snapchat, Twitter, LinkedIn, TikTok.
**Key Responsibilities**
- Take responsibility for managing and developing paid social activity
- Responsible for a 5-figure monthly ad spend budget with clear ROAS targets
- Design, plan and build out best in class paid social campaigns
- Align with internal teams to ensure paid and organic campaigns are working together
- Manage and make recommendations on the automation, tracking, and tools that are used to manage and optimise campaigns
- Collaborate with the design team to develop and optimise campaign creative which is engaging and on brand
- Continuous data analysis, optimisation and reporting of campaigns
**Skills**
- Demonstrable paid social (Facebook/Instagram/etc) advertising expertise and understanding, either agency or client-side
- 2-4 years’ experience managing paid social campaigns
- A strong opinion and principles on how you maximise the potential of paid social Ads
- A strong understanding of the key metrics that are used for campaign optimisation
- Analytical and data driven approach, using data to drive campaign performance
- You will be able to set the strategy for campaigns aligning with the relevant audience types
- Excellent working knowledge in Google Analytics & Microsoft Excel
- Passion for innovation and emerging technologies
- Good working knowledge of Hootsuite/Buffer/similar platforms
- Commercial acumen & focus
- Experience working in a fast growth start-up environment (advantageous)
- Driven and determined individual
- Strategic thinking
- Solid commercial awareness
- Managing projects, working to tight deadlines and budgets
**Desirable**
- Foreign languages a plus: French, Italian, Spanish, German
**LOCATION
**Cardiff based, but can be worked on a remote basis
**SALARY
**To £35,000
**TO APPLY
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