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Cvm Marketing Specialist

2 weeks ago

Newbury, United Kingdom Vodafone Full time

**Location: Newbury (Blended office/home working)**

You will deliver consistently outstanding marketing communications that drive commercial benefit, customer satisfaction and engagement within the SOHO base. This role specifically focuses on cross-sell and upsell marketing activity - these are key areas since customers with additional products and services drive significant long-term revenue for the organisation.

**What will you be doing?**
- Produce weekly trading updates and regular commercial reviews. Ensure all updates and proposals contain actionable insights, clear progress and a robust delivery plan.
- Ensure all activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action essential with clear focus on driving digital behaviours). Ensure Customer Experience is at the heart of all marketing activity generated.
- Own and deliver the SOHO cross-sell and upsell marketing calendar. Ensure that all activity is relevant, timely and engaging. Identify and fix anything that is not delivering a world-class enterprise experience.
- Track and report on the impact of all marketing communications making clear recommendations on how we can further increase commercial effectiveness and brand engagement. Test and learn in order to positively influence deliverability and customer impact. Drive a culture of continual improvement and optimisation.

**Who are we looking for?**
- Able to operate within a fast-paced, highly competitive and demanding environment. Strong project management skills are required in order to manage multiple requirements across challenging timelines. Able to focus on priorities with a proactive ‘can-do’ attitude.
- Strong stakeholder management skills with a natural ability to influence and deliver across all levels of the organisation.
- Able to think creatively, commercially and analytically to deliver compelling campaigns.
- Comfortable driving a ‘digital first’ agenda with understanding of how to maximise digital engagement and fulfilment.
- Comfortable taking a segment-based view when prioritising initiatives. Able to see and appreciate the ‘bigger picture’, thinking from both a strategic and operational perspective.

**What’s in it for you?**

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. We’re proud to provide a Reconnect programme with flexibility for individuals returning to work after a career break. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.