Digital Marketing Manager

1 day ago

Newcastle Upon Tyne, United Kingdom GEM Premium People Ltd Full time

**Digital Marketing Manager**

**Salary**: Up to £45,000

**Location**: Newcastle (with hybrid working)

My client is one of the fastest growing technology companies in the UK who provide technology solutions to organisations across the UK. Your role will be to devise and implement the company’s digital marketing strategy, driving strong interest in the company’stechnology solutions and generating a comprehensive lead generation strategy to support their ambitious sales growth plans.

The Digital Marketing Manager role will include the following responsibilities:

- Drive lead generation through creating and executing an effective digitally led marketing strategy.
- Use data-driven approaches to uncover insights that will improve performance and generate leads.
- Develop and implement digital marketing campaigns, whilst helping to maintain their website.
- Manage their social media accounts (predominantly LinkedIn); this will involve creating engaging and industry relevant posts, managing sponsored content campaigns and developing sponsored InMail messaging to improve brand awareness and drive traffic tothe website.
- Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.

Applicants interested in the role should ideally possess the following skills and experience:

- Commercial experience gained within marketing in a similar role running lead generation programmes.
- Experience of working within a B2B sector, ideally from a technology background such as software or IT.
- Excellent understanding of digital marketing concepts and best practices.
- Strong understanding of Google Analytics, Google AdWords, WordPress and paid social channels including Facebook and LinkedIn.
- Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
- Digital design skills.
- Proactive and self-motivated.

This new, exciting and varied role will suit an ambitious Marketer with experience of developing activity across a range of digital channels; it is a fantastic opportunity to join a leading SME organisation at an exciting time with genuine opportunitiesfor career development and progression, offering a flexible working pattern.

If you feel you have the qualities our client is seeking, please forward your CV and covering letter indicating your current package to Ian Miller at GEM Partnership or for a discreet conversation call our Newcastle office.
- GEM Partnership are acting as an employment agency on this vacancy._

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