Senior SEO Executive

**About LloydsPharmacy Online Doctor**

LloydsPharmacy Online Doctor has over 20 years of experience in leading the way in Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalised and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision-making tool.

**Role Overview**

We're seeking a Senior SEO Executive with extensive experience in agency management and a proven track record in shaping and implementing effective SEO strategies. This role is crucial in advancing our SEO efforts, driving performance, and ensuring that agency-delivered content aligns with our high standards. As a versatile and proactive team member, you’ll optimize our search visibility, increase organic traffic, and ensure our SEO approach adapts seamlessly to changing algorithms and industry trends.

**Key Responsibilities**
- Lead core SEO initiatives to enhance organic search rankings, increase site traffic, and improve overall search visibility.
- Conduct thorough keyword research and SEO audits to identify new opportunities.
- Optimize website structure, content, and user experience for better search performance and UX.
- Regularly monitor and analyse key SEO metrics (organic traffic, rankings and conversions) to track progress and adjust strategies as needed.
- Stay updated on algorithm changes and best practices to ensure strategies remain competitive.
- Collaborate closely with content, development, and marketing teams to integrate SEO best practices across all initiatives.
- Review agency content briefs, providing strategic feedback to ensure they meet quality and brand standards.
- Oversee link-building and outreach campaigns with agency partners to secure quality backlinks.
- Foster strong relationships with social media agency partners to ensure cohesive strategies that meet shared objectives.
- Develop regular SEO performance reports for stakeholders and senior management.
- Act as the primary point of contact for CMS-related updates and changes.
- Collaborate with clinical and compliance teams to ensure content meets regulatory and quality standards.
- Coordinate with freelancers and agencies on asset production, ensuring alignment with SEO goals.
- Support the SEO manager in overseeing agency output, ensuring high-quality deliverables and timely execution.
- Identify technical SEO issues, work with product and development teams to resolve them, and follow through on improvements.

**Experience and Qualifications**

**Essential**
- 1-2+ years of SEO experience, with proven success in delivering results.
- Expertise in GA4, Search Console, and SEO tools like SEMrush, ScreamingFrog, SEOMonitor etc.
- Strong understanding of on-page, technical and off-page (digital PR) SEO.
- Experience with content management systems (CMS) and website migrations.
- Excellent analytical and reporting skills.
- Strong communication and project management skills.

**Desirable**
- Experience in the healthcare sector.
- Familiarity with CMS platforms—Shopify experience is a plus.
- Exposure to social media management is an advantage.

**Role Scope**

Responsible for:

- SEO and content, and the performance of the organic channel (with SEO manager)

**Job Types**: Full-time, Permanent

Pay: £40,000.00 per year

**Benefits**:

- Company pension

Schedule:

- Monday to Friday
- No weekends

Ability to commute/relocate:

- London: reliably commute or plan to relocate before starting work (required)

Work authorisation:

- United Kingdom (required)

Work Location: Hybrid remote in London