SEO Executive

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT UK IS LOOKING FOR AN **SEO EXECUTIVE.**

**SENIORITY LEVEL**:Associate

**DURATION**:Permanent

**FUNCTION**:Marketing

**CITY & COUNTRY**: Chiswick, London, UK

**ROLE POSITIONING AND OBJECTIVES**

The SEO Executive is responsible for supporting the SEO Manager in transforming our SEO presence and visibility predominantly through technical but also content SEO practices. They combined with the wider SEO and Acquisition team will be responsible for the execution of key campaigns and working with brand teams on the creation of online content that will fuel our digital ecosystem.

**Reports to**:SEO Manager

**Geographic Scope**:NWEA

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Run regular crawls of all websites using a variety of tools to review and enhance Technical SEO performance
- Work with the Area ecommerce team to ensure all platform enhancements are following SEO best practice and suggest mitigation for technical SEO
- Work with the Global SEO team and with development agency to raise technical SEO fixes needed to improve organic traffic
- Work with the UK and other end market teams to understand traffic sources, best performing keywords and potential long-term risks
- Collaborate with brand and end market teams to ensure that content produced is in line with SEO best practices and helps to drive improved organic traffic
- Working with agency, global and end markets to looks at new ways to drive organic performance and traffic to the site
- Deliver regular KPIs and business updates on performance to show ROI from SEO activity, including technical fixes.

**CAN THIS BE YOUR FUTURE ROLE?**
- Are you an Analytics enthusiast?
- Are you someone who enjoys solving challenges and identifying ideas to drive business growth?
- Are you genuinely passionate about SEO?

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Previous digital marketing experience working either client or agency side (at least 1 year)
- An understanding of on-site SEO and technical SEO knowledge, being able to articulate issues and how they benefit the overall SEO campaign
- Understanding of data and analytics in order to help deliver actionable insights for SEO strategy
- Proficient in using tools such as Screaming Frog, Google Analytics, SEM Rush and Google Data Studio as well as competent Excel skills
- Languages - English (fluent) with good written skills
- An analytical mindset in order to spot opportunities and provide business case studies based on previous and future implementation
- Proactive with a desire to gain more knowledge and continuously improve their SEO skillset
- Good communication skills to present results to stakeholders, external agencies and the wider business

**BENEFICIAL**
- Magento would be an advantage, but it's not exhaustive

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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