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Communications and Content Lead
2 weeks ago
Wiltshire College & University Centre have an exciting opportunity for a Communications and Content Lead to join our team.
Location: Cross College/Trowbridge, Wiltshire with travel to all campuses
**Salary**: £31,167 per annum (Professional Services Grade 7)
**Job Type**: Permanent, Full Time 37 hours per week, 52 weeks per year
Closing Date: Monday 6th January 2025
Are you a creative and driven communications professional ready to make an impact? Wiltshire College & University Centre is seeking a Communications and Content Lead to champion our brand, tell our story, and engage audiences across multiple platforms.
As a key player in our Marketing team, you will work collaboratively to support our mission of delivering high-quality education and training, while also stepping into a leadership role in the Marketing and Communications Manager's absence.
Communications and Content Lead - Key Responsibilities:
- Strategic Leadership: Support the development of the College's marketing strategy, deputising for the Marketing Manager as needed.
- Team Oversight: Manage and guide Marketing Assistants, ensuring they meet objectives and KPIs.
- Creative Content Creation: Write and produce compelling materials, including prospectuses, feature articles, and external communications like newsletters and press releases.
- Digital Storytelling: Capture and promote case studies through engaging video and written content.
- Event Management: Organise and support College events, including Open Days, Graduation, and Staff Awards.
- PR & Media Relations: Build strong connections with media outlets, maintaining a robust contact list to ensure positive coverage.
- Campaign Effectiveness: Monitor, evaluate, and report on the success of communication activities.
- Internal Engagement: Develop and deliver internal communications strategies to foster a connected College community.
- Innovation: Explore AI technologies and new media channels to enhance our communications.
About You:
You are a natural storyteller with exceptional writing and editing skills and a passion for creative marketing. You thrive on managing multiple priorities and excel in both independent work and team collaboration. Your experience in PR, digital media, and campaign management makes you the perfect fit to amplify our voice and vision.
Essential Skills and Experience:
- Proven experience in communications, marketing, or PR.
- A marketing qualification or willingness to work towards one.
- Strong copywriting, editing, and creative content production skills.
- Ability to manage and inspire a team to meet deadlines and objectives.
- Proficiency with digital tools, social media, and an eye for new trends.
Communications and Content Lead - Benefits:
- 30 days annual leave for Professional Service Staff, plus bank holidays and additional closure days over the Christmas period
- Automatic enrolment into the Local Government Pension Scheme
