Senior Events Marketing Exec

6 days ago

London, United Kingdom Albany Appointments Full time

**Senior Events Marketing Executive**

**Ref: 882991**

**Location**: Aldgate East/London

Are you a seasoned B2B marketer with experience in Events Marketing? Our client is a global company with over 4,000 employees and a presence in over 17 countries. They are leading the way in five professional sectors - insurance and finance, automotive,construction, retail, and industrials. This role will drive growth both for various large-scale events, and also their Marketing Services function, and will have the opportunity to travel in Europe and the US. This exciting role is great for someone who iswell versed in digital marketing and is natural a confident, self-starter who can work well with multiple stakeholders. Hybrid working with 3-4 days in the office. Around 2 years’ experience preferred.

**Key Tasks and Responsibilities**:

- Manage the day-to-day operations and marketing of the events, webinars, awards, whitepapers and surveys as agreed with the Head of Marketing
- Create marketing plans and strategies for sign off by the Head of Marketing across delegate acquisition, retention and SPEX marketing
- Ongoing investigation and fulfilment of external marketing opportunities for the events, e.g. Association endorsements, Continuing Professional Development, industry media partners and publications
- Ongoing liaison with sponsor organisations and internal sales rep in order to create sales opportunities and ensure deliverables are met
- Manage the leads, and monitor the progress of all activities team and circulate reports to the event team
- Liaise with relevant departments internally to ensure effective marketing of events at all levels - magazines, newsletters, books, design and research
- Liaise with a range of people externally - agencies, sponsors, partners - to ensure that campaigns are carried out on time and to budget
- 2-3 year’s marketing experience or experience in marketing support
- Good organisational skills - the ability to meet deadlines and prioritise projects
- Excellent communication skills both dealing with external and internal contacts
- Good written and verbal skills with the ability to analyse marketing results
- Self motivated and keen to learn
- Ability to work well under pressure and meet tight deadlines
- Good understanding of HTML and other web languages.
- Ability to learn new systems and processes as new technology becomes available
- Be able to work independently

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