Deputy Head of International Marketing

**Details**:
**Reference number**:

- 379338**Salary**:

- £55,836 - £66,338- National: £55,836 - £62,823; London: £59,450 - £66,338- A Civil Service Pension with an employer contribution of 28.97%**Job grade**:

- Grade 7**Contract type**:

- Permanent**Business area**:

- DBT - CS - Communication and Marketing**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Belfast, Birmingham, Cardiff, Darlington, Edinburgh, London, SalfordAbout the job

**Job summary**:
The Department for Business and Trade (DBT) is the department for economic growth. We support businesses to invest, grow and export, creating jobs and opportunities across the country. DBT's marketing team is offering the rare opportunity for a Deputy Head of International Marketing to support its award-winning and innovative international marketing campaign.

This is a fantastic opportunity to join a dynamic marketing team that sits within the wider marketing and communications team at DBT. Working alongside creative professionals across the department, you will lead on the international marketing promotion of the Industrial Strategy. The Industrial Strategy is part of DBT’s plan to drive long-term, sustainable, inclusive and secure growth and deliver real-world impacts to people right across the country. It is a critical part of the government’s growth mission, being led by HM Treasury, to secure the highest sustained growth in the G7.

You will be responsible for ensuring our communication and marketing activity is insight-based, audience-focused and delivers measurable outcomes in support of DIT business priorities. You will work collaboratively across the Department and the international network to provide campaign leadership.

**Job description**:

- Deliver effective, measurable and transparent marketing outcomes through campaigns -paid and low-cost/no-cost.
- Develop audience driven, evidence based integrated marketing campaigns in support of DIT priorities, underpinned by robust evaluation.
- Deliver against international campaign objectives by taking ownership of paid activations across channels - lead generation and awareness.
- Oversee the production of campaign content/collateral and briefing products to support the strategic approach.
- Respond efficiently and effectively to commissions from Ministers, special advisers and senior teams across DBT as business priorities emerge.
- Support an engaged and high-performing international marketing function.
- Maximise the return on investment from budgets allocated for marketing activity and ensure spend is properly managed.
- Liaise with the business, including agencies and international posts, to understand their needs, enhance existing relationships in place, improve internal collaboration and advise on the role marketing can best play.
- Work closely with insight and evaluation colleagues to ensure campaign strategies are insight led and outcomes measurable. Work with them to develop reporting dashboards as required by the leadership team.

**Person specification**:

- Strategically minded, you will have strong delivery background in marketing campaigns.
- Digital marketing campaign experience and an understanding of direct response channels.
- Experience in interpreting data to problem solve and drive strategy and campaign planning.
- Excellent relationship management skills and experience of managing internal and external stakeholders (including media, creative agencies etc.).
- Experience of working to tight deadlines and managing uncertainty and complexity to achieve objectives.
- Experience of line management. You will be a clear communicator, able to direct a team and manage high performing team member/s.
- Strong written, verbal and interpersonal skills with the ability to communicate with colleagues and external stakeholders at all levels.
- Ability to work as part of a team and deliver challenging individual objectives.
- Have a passion for marketing and be a strong team player with a positive attitude who is willing to get stuck into a wide range of projects.
- Have strong interpersonal skills, be a clear and confident communicator, and can engage at senior levels across Government and industry.
- Have a proactive and positive attitude, including the desire to make things happen and resilience in the face of challenge.
- Have the ability to manage several concurrent priorities, projects and a team is also important, as this role requires delivering a number of ongoing work streams in parallel.

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Communicating and Influencing
- Delivering at Pace
- Making Effective Decisions
- Leadership
- Seeing the Big Picture

**Benefits**:

- Alongside your salary of £55,836, Department for Business and Trade co