Direct Marketing Executive

**Direct Marketing Executive / Campaign Charity Fundraising Officer** (known as a Single Gifts Campaign Officer at the charity) with demonstrable experience in a direct marketing environment, experience of working in the Charity sector and knowledge of legacy marketing is required to join a Fundraising Team at a well-establishedCharity.

**SALARY**:£28,988 - £35,199 per annum (depending on experience)

**BENEFITS**: 26 Days Holiday plus Bank Holidays. A generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, an Employee Assistance Programme, flexible benefits package and discounts and cashbackscheme.

**LOCATION**: Hybrid role with a mixture of working from home and from the office in Reading, Berkshire

**JOB TYPE**:Full-Time, Permanent

**WORKING HOURS**: 9am - 5pm Monday to Friday, 35 hours per week

**JOB OVERVIEW**

We have a fantastic new job opportunity for a Direct Marketing Executive / Campaign Charity Fundraising Officer(known as a Single Gifts Campaign Officer at the charity) with demonstrable experience in a direct marketing environment, experience of workingin the Charity sector and knowledge of legacy marketing.

The Direct Marketing Executive / Campaign Charity Fundraising Officer will manage the implementation of the Single Gifts (Cash Appeals and Raffle) campaign program across acquisition and supporter development, delivering on time and to budget, maximisingthe number of responses and value.

By leading on the day to day delivery of the fundraising activity, the Direct Marketing Executive / Campaign Charity Fundraising Officer will be helping to raise vital funds to help people with sight loss to live the life they choose.

**DUTIES**

Your duties as the Direct Marketing Executive / Campaign Charity Fundraising Officer include:

- Manage the overall delivery of campaigns and retention activity, delivering on time, to budget and maximising response and value
- Write briefs for creative, data, response handling and supporter care
- Manage non-campaign specific projects including stewardship and retention activity
- Input into the strategic direction of the campaigns and retention plans and make recommendations for improvement of the scheme and processes
- Undertake post campaign analysis, producing wrap up reports and making recommendations for campaign improvement
- Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost
- Work with the Online team to ensure product specific content is regularly updated and Digital elements are considered in all campaigns and projects
- Work with other teams to ensure the smooth delivery of activity and to promote the team positively within the organisation
- Manage individual project or campaign budgets, ensuring the financial processes and systems are adhered to
- Assist with the development and creation of new products to bring to market
- Work with Single Gift Campaign Executive on selected projects, supporting their professional development

**WORKING AT THE CHARITY**

Working at the Charity is much more than just a job. Through the values that guide their work, they make a real difference, and change lives.

They believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for the Charity.

**CANDIDATE REQUIREMENTS**
- Degree or equivalent
- Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously
- Experience in managing project spend and working with a number of different internal teams
- Experience of working with external suppliers
- Experience of working in the Charity sector
- Knowledge of legacy marketing
- Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis
- Some knowledge of print and production
- Up to date knowledge of PCI, Data Protection Act, Gambling Act 2005, Charity Commission and Institute Of Fundraising Good Practice
- Proven organisational skills, able to maintain a number of projects simultaneously
- Demonstrates excellent interpersonal and communication skills
- Literacy, numeracy skills and experience of Microsoft Office, specifically Word, Excel and PowerPoint
- Proven creative and analytical skills
- Eligibility to work in the UK

The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.

Please note: we reserve the right to close any of our vacancies early.

**HOW TO APPLY**

JOB REF: AWDO-P9065

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