Head of Digital Marketing
2 days ago
**Head of Digital Marketing (CRM) - Wakefield - £60’0000-£70’000 base - Financial Services**
Our client are one of the leaders in their sector, operating nationwide with an extensive network facilitating a healthy flow of inbound leads. Following investment across the business into new systems and technology, this individual will take ownership of creating and executing an innovative CRM strategy with a sizeable six-figure database at their disposal.
**Responsibilities**:
- Ownership of the digital marketing strategy and execution, with the support of agencies and wider marketing team of 5 for collateral
- Develop and execute effective CRM strategy focused on both acquisition and retention
- Establish and nourish customer journey using new bespoke CRM system
- Develop brand strategy, positioning and awareness through effective brand-lead campaigns
- Analyse campaign performance and report against key metrics to stakeholders
**Requirements**:
- Proven experience in another senior multi-channel marketing role
- Comfortable working both on a strategic and hands-on level
- Experienced executing an effective CRM strategy, manipulating data from a 6 figure database
- Excellent communicator, able to build with relationships with stakeholders across the country
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