Marketing Coordinator

1 week ago

London, United Kingdom Additional Resources Ltd Full time

**Marketing Coordinator**

**London N1**

**£30,000 - 35,000 depending on experience**

**Permanent/Full Time**

My client is an independent higher education provider. Research led and responsive to a changing world. They educate future leaders to design innovations that will shape better places, spaces and societies. They are seeking a collaborative, analytical, andcreative Marketing Coordinator to help devise engaging practiceoriented content and attract diverse students and learners to their programmes.

**You will be a marketing and communications professional, already working in the creative, design and/or built environment sectors.**Reporting to the Head of School/Chief Executive, as Marketing Coordinator.**

**Your main responsibilities will be**:
**Content**:

- Social Media
- Develop an overarching social media across Instagram, LinkedIn and Twitter and other relevant emerging platforms, delivering content across media
- Editorial Content
- Produce monthly news updates and regularly commission, curate and update digital platforms (including their website) with content, delivering on their editorial strategy

**Events**:

- Codesign, market, and deliver professionally oriented events for students and professionals with support from the wider Operations Team

**Press and Media**:

- Manage press and media enquiries/opportunities
- Support the Head of School/Chief Executive in identifying opportunities to promote the school

**Student Recruitment Marketing**:
**Skills, experience and qualifications**:

- Use HE market analysis, understand behavioural trends, and analyse digital data to better understand their market
- From a marketing perspective and working with the Programme Manager, map the applicant journey from initial engagement, through to recruitment, placement, enrolment, and graduate destination. Create a pipeline on the CRM
- Commission digital and print marketing collateral
- Working with senior leadership to deliver virtual and inperson recruitment events including two Open Days
- Support learner recruitment on new programmes and initiatives

**Person Specification**:
**Essential**:

- Delivering multichannel marketing campaigns
- Devising and running an events programme
- Experience and developed skills in using Adobe Creative Cloud (especially InDesign and Photoshop)
- Knowledge of CRM (HubSpot) and CMS (WordPress)
- Copywriting and layout for digital media
- Excellent interpersonal and communication skills
- Enthusiasm for working collaboratively as part of a small and dedicated team

**Desirable**:

- Knowledge of architecture and the built environment sector
- Extensive network in architecture and the built environment sector
- Experience in commercial marketing campaigns/lead generation
- Experience in both professional and/or learning recruitment environments
- **Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.**_

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