Social Assistant
5 days ago
**Social Assistant, Woo**
**1 Year Fixed Term Contract**
**Office Location: Hoxton, London**
**Closing Date: 7th May**
**Salary: Up to 25K**
**ABOUT WOO**
Woo is a first-of-its-kind, feelgood media platform and marketplace, on a mission to turn generation anxious into generation zen. Brought to you by ITV, we make wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.
We engage our audience with their passion points - music, fashion, activism and culture - all through a wellness lens. We take unconventional practices that are designed to improve the human experience, align them with cultural icons and deliver them in a way that feels desirable and relatable. Documentaries, reality series, endorphin-releasing videos, audio and beyond.
**THE ROLE**
- Pitch and create social content that grows our audience and engagement
- Support our social team on meeting audience goals across platforms (Instagram, TikTok, Snapchat, Pinterest, Facebook & Twitter)
- Use social publishing tools to support the scheduling and posting of social content across all active channels
- Support programming across all active accounts daily, source and licence trending viral video and meme content
- Write engaging social copy that aligns with Woo’s tone of voice and brand values
- Work with the Senior Social Media Manager and Social Producers to create image and video content to a schedule
- Collaborate with internal teams to distribute our original video and editorial content across social channels
- Work with in-house designers to create platform-specific assets (TikTok, Instagram, Facebook and Snapchat) that drive conversations around editorial themes
- Use knowledge of social platforms and youth culture to spot the latest trends and future proof Woo’s social content.
- Ideate around new tools (Stories, Live, TikTok, Reels etc.) and test in innovative ways
- Willing to shoot face to camera videos and a confident content creator is a bonus
**MINIMUM CRITERIA**
- Minimum 1-2 years of social media experience at an agency, publisher or related media business
- High proficiency and understanding of G-Suite and social scheduling tools such as Later
- Experience in the following areas: content creation, strong copywriting and video editing
**KEY CRITERIA**
- Ability to demonstrate a native understanding of social media
- Excellent Communication Skills - high aptitude for managing expectations
- Solutions Oriented - propensity to solve matters rather than dwell on the problem at hand
- Authenticity, Integrity & Resiliency - takes pride and accountability for the work and possesses the ability to defend the work recommended
- Informed - curious and interested in media industry news and literature
- Collaborative - happy to and willing to work with others to create the best result
We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance
We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.
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