Digital Marketing Manager

1 day ago

Reading, United Kingdom Edison Hill Search Full time

**Digital Marketing Manager Role **Our clients are a Microsoft Gold Partner and global specialist provider of solutions and product development for Microsoft Technologies, including AI/Machine Learning. Headquartered in Reading, UK, they also have offices in the USA, Middle East and Asia. Due to continued success and global growth they now require a Digital Marketing Manager to create world-class content and share it effectively across various channels to build my clients brand awareness across the globe. This position is an individual contributor role and reports to Product Director. **Responsibilities** Responsible for content marketing initiatives to drive traffic, engagement, and leads that deliver prospects into our funnel, and support customer retention. - Define the content marketing calendar and own the brand message, style and tone of voice - Actively create and manage the content (produced by external agencies)that is relevant to target audiences and optimize the path to conversion, including written content and creative - Management of social media channels with a principle of "Always on Social" - Integration of content programs with brand campaigns to drive brand to demand - Champion the sharing of news coverage and content by employees - Agree marketing performance metrics and report against these **Required Sills**: - Proven track record of experience with a software vendor in the B2B space - Experience creating content for the web and growing a social audience, PR experience - Highly effective communication, interpersonal and presentation skills - Proficiency with Google Analytics, blog publishing software, and social media publishing tools, as well as the major social media channels. - Exhibit an on page and off page SEO understanding - A great team player, enthusiastic and proactive - Ability to analyse and present content performance - Out of the box thinker and bring new ideas to the table in terms of improving the brand and lead generation processes - Work with external agencies and content creator community in developing new content ideas and good reach with third party content creator communities related to IT technology business - BA/BS degree or equivalent working experience **Desirable Skills**: - Adobe Creative Suite, Drupal skills an advantage - Aptitude for technology and background in Digital work, collaboration, remote work, process automation, data/insights, document management using SharePoint and other Enterprise Content Management platforms **In return our client is offering**: - Flexible working, open culture, and opportunities for fast career progression - Competitive salary + discretionary performance bonus - Pension Plan - Private health insurance - 25 days’ holiday per year. Edison Hill Search are operating and advertising as an Employment Agency for permanent positions and as an Employment Business for interim / contract / temporary positions. Edison Hill Search are an Equal Opportunities employer and we encourage applicantsfrom all backgrounds.

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