Product Marketing Manager

4 days ago

Woking, United Kingdom Fusion Personnel Full time

Technical Product Marketing Manager

We have a new opportunity for an experienced Product Marketing Manager to lead in the marketing, communication and promotion across our technology and product portfolio across the Eastern Hemisphere (EH).

Our vision is to shape the future of energy through innovative data solutions and intelligence. We aim to provide deep insights and understanding to support society's evolving energy needs. Across the energy spectrum, through innovation and data-driven solutions,we utilize diverse sources of data, including our own, to create value-driven insights that enable our customers to make the right decisions.

**Duties and Responsibilities**:
- Work directly with cross-functional Business Units to plan, develop, implement, manage and measure strategic marketing plans, campaigns and initiatives with a technical focus on promoting regional products and solutions
- A key responsibility of this role will include the coordination of regional advertising commitments, ensuring the Business Unit and Sales team have the required support in the end-to-end development of advertisements and published articles
- The Product Marketing Manager will need to work with the Digital Marketing Manager to oversee and execute the digital strategy for the EH, focussing on the development of our website, SEO, digital promotions and all social media activities
- Reporting and measuring the success of campaigns and marketing activities is a key part of the marketing strategy for EH and will require the Product Marketing Manager to monitor and report KPIs to adjust the strategy and make data-driven decisions
- Work with the BUs and the Global Events Manager to formulate sponsorship strategy, technical content and provide general input on regional presence at industry conferences and tradeshows
**Job Requirements (Education and Experience)**:
- Bachelor's degree in Business, Marketing or related field (or equivalent)
- Experience in technical marketing and technical writing is an advantage
- Experience conducting research, data analysis and customer segmentation is preferred
**Qualifications (Knowledge, Skills and Abilities)**:
- Knowledge of academic writing and presentation for technical audiences
- Familiar with strategy, metrics and measurement
- Robust project management expertise
- Ability to develop and maintain relationships with business units and multi-disciplinary teams
- Well organized with the ability to coordinate and complete multiple projects with differing deadlines simultaneously
- Travel 10-15%

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