Head of Marketing Uk

Advancing brain health. Transforming lives.

Lundbeck has an unparalleled history. For over 70 years, we have maintained our commitment to neuroscience. And our domain expertise in brain health provides us with the strongest possible foundation for discovering and developing new treatments in this increasingly important area.

In a quickly developing field of science, we are continuously adapting new ways of working and improving efficiency to be able to shift resources to innovation. With rapidly improving understanding of the biology of the brain, we hold ourselves accountable for advancing brain health by curiously exploring new opportunities for treatments. We call this being a Focused Innovator. The brain health challenge is real. Our commitment is real. Our impact is real.

All our work is driven by three core behaviors. We are: Curious, Adaptable and Accountable.

Our innovation-focused culture means that we make fast decisions and targeted choices, collaborating across functions. We encourage an entrepreneurial mindset, where employees are empowered to take educated risks that could lead to significant breakthroughs. Our nimbleness and ability allow us to respond quickly to changes in the market and sets us apart from large pharma.

Are you passionate about leading marketing efforts to develop impactful campaigns and drive market growth and brand presence in the UK & Ireland? Join us and collaborate with a dedicated and innovative team.

**Your new role**
The Head of Marketing for the UK & Ireland is a senior, strategic role responsible for leading the development and execution of the marketing strategy to drive business growth, increase market share, and enhance brand awareness in the UK and Ireland. This role involves working closely with the global marketing team to adapt and implement global strategies at the local level, while also developing country-specific campaigns that address the unique needs of the UK and Irish markets. The Head of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure the effective promotion of our products.
In this role you will be reporting directly into the Managing Director, UK & Ireland.

Your New Responsibilities:
Strategic Leadership
- Oversea the marketing function, develop and execute the overarching marketing strategy for the Business Area in alignment with global objectives and local market needs.
- Build strong strategic alliances to ensure marketing strategies align with other departments and broader business objectives.
- Analyse market trends, customer insights, and competitive landscape to identify opportunities and challenges, and adjust strategies accordingly.
- Ensure high level decision making and provide insights and updates on marketing performance, activities and budgets.
- Provide strategic input into product launches, ensuring they are effectively positioned and promoted to maximize market penetration and growth.

Team Leadership
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability to build a highly motivated team.
- Set clear objectives and performance metrics for the marketing team and conduct regular performance reviews to ensure objectives are met and employees are supported.
- Ensure effective delegation across the entire team where individuals feel empowered to do their best and to help drive business growth.

Brand Strategy and Leadership
- Oversee the development and implementation of digital and brand strategies that enhance the company’s market position and align with global brand guidelines.
- Ensure consistency and compliance of brand messaging across all marketing channels and materials.
- Collaborate with the Head of Commercial Excellence to drive the adoption of new technologies, leveraging digital channels to engage customers and stakeholders.
- Lead the integration of multi-channel marketing efforts, ensuring cohesive and effective customer engagement.
- Be accountable for the effective team management of the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
- Monitor the effectiveness of marketing activities, providing insights and recommendations for continuous improvement.

Stakeholder and Cross-Functional Collaboration
- Collaborate extensively across local and global functions and senior leadership teams to ensure alignment and support for marketing initiatives.
- Represent the UK and Ireland at a Global level to drive alignment across major EU5, Canada and other key markets.
- Engage with key external stakeholders, including healthcare professionals, patient advocacy groups, and industry bodies, to build relationships and enhance Lundbeck’s reputation.
- Be responsible for coordination and alignment with Alliance partners for the BA.

General
- Maintain up-to-date knowledge of relevant legal and regulatory changes and ensure marketing practices are adjus