Head of Marketing

1 week ago


Watford WD, United Kingdom Blue Asbestos Limited Full time £50,000 - £100,000 per year

Blue A Group is a friendly, people-focused company working across asbestos surveying, licensed asbestos removal, reinstatement services and a newly launched solar energy division. We have a genuinely supportive team culture and are now looking for a talented Head of Marketing to take our brand to the next level.

The Role

This is a key strategic position where you will take full ownership of the marketing function, currently overseen by the Managing Director. You will shape our multi-brand marketing strategy, manage a substantial budget and drive measurable growth across both established and new divisions.

Key Responsibilities

Marketing Strategy & Leadership

  • Lead marketing across all companies
  • Develop high-impact, data-driven strategies
  • Manage and scale a £250K–£500K annual budget
  • Oversee SEO, PPC, social media and multi-channel campaigns
  • Manage Checkatrade, Bark, TrustATrader, Rated People etc.
  • Improve websites, landing pages and customer journeys
  • Use AI and automation tools effectively (e.g., ChatGPT)

Sales & Growth Enablement

  • Support and optimise the full sales funnel
  • Improve conversion rates and lead handling systems
  • Build dashboards, KPIs and performance reports
  • Collaborate with customer service and operations teams

Leadership & Independence

  • Work confidently with minimal supervision
  • Make data-driven decisions
  • Lead projects independently and deliver measurable results

What We're Looking For

Essential Experience

  • Several years in a Marketing Manager / Head of Marketing role
  • Strong background in service-based industries
  • Proven experience with lead-gen, SEO, PPC and paid ads
  • Ability to manage large budgets and scale campaigns
  • Deep understanding of sales psychology and customer journey
  • Confident using AI tools for marketing
  • Comfortable working independently and taking ownership

Preferred

  • Experience in construction, trades, environmental services, home services, or renewable energy
  • Familiarity with Checkatrade / Bark / similar platforms

What We Offer

  • Supportive, friendly company culture
  • Autonomy to lead the entire marketing function
  • Competitive salary with bonus structure
  • Long-term career progression
  • Opportunity to shape a fast-growing group of companies

Salary: Competitive and negotiable depending on experience

To be considered for this role, please include a short cover letter (max 200–300 words) explaining:

  • Why you believe you are an exceptional fit for a senior, high-autonomy marketing role
  • An example of a marketing campaign or project you personally led that delivered measurable results
  • Your experience managing significant marketing budgets and driving growth in service-based industries

Job Type: Full-time

Work Location: In person


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