Head of Marketing
1 week ago
Blue A Group is a friendly, people-focused company working across asbestos surveying, licensed asbestos removal, reinstatement services and a newly launched solar energy division. We have a genuinely supportive team culture and are now looking for a talented Head of Marketing to take our brand to the next level.
The Role
This is a key strategic position where you will take full ownership of the marketing function, currently overseen by the Managing Director. You will shape our multi-brand marketing strategy, manage a substantial budget and drive measurable growth across both established and new divisions.
Key Responsibilities
Marketing Strategy & Leadership
- Lead marketing across all companies
- Develop high-impact, data-driven strategies
- Manage and scale a £250K–£500K annual budget
- Oversee SEO, PPC, social media and multi-channel campaigns
- Manage Checkatrade, Bark, TrustATrader, Rated People etc.
- Improve websites, landing pages and customer journeys
- Use AI and automation tools effectively (e.g., ChatGPT)
Sales & Growth Enablement
- Support and optimise the full sales funnel
- Improve conversion rates and lead handling systems
- Build dashboards, KPIs and performance reports
- Collaborate with customer service and operations teams
Leadership & Independence
- Work confidently with minimal supervision
- Make data-driven decisions
- Lead projects independently and deliver measurable results
What We're Looking For
Essential Experience
- Several years in a Marketing Manager / Head of Marketing role
- Strong background in service-based industries
- Proven experience with lead-gen, SEO, PPC and paid ads
- Ability to manage large budgets and scale campaigns
- Deep understanding of sales psychology and customer journey
- Confident using AI tools for marketing
- Comfortable working independently and taking ownership
Preferred
- Experience in construction, trades, environmental services, home services, or renewable energy
- Familiarity with Checkatrade / Bark / similar platforms
What We Offer
- Supportive, friendly company culture
- Autonomy to lead the entire marketing function
- Competitive salary with bonus structure
- Long-term career progression
- Opportunity to shape a fast-growing group of companies
Salary: Competitive and negotiable depending on experience
To be considered for this role, please include a short cover letter (max 200–300 words) explaining:
- Why you believe you are an exceptional fit for a senior, high-autonomy marketing role
- An example of a marketing campaign or project you personally led that delivered measurable results
- Your experience managing significant marketing budgets and driving growth in service-based industries
Job Type: Full-time
Work Location: In person
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