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Group Marketing Coordinator

2 weeks ago

Newcastle upon Tyne, United Kingdom Bellway Homes Full time

At Bellway we recognise that people are the key to our success, and we are committed to building an inclusive culture that values and respects difference combined with creating a safe and inclusive working environment for all colleagues. This means we are positive about making adjustments as well as providing flexible working and we would be happy to talk to you about how this could work for you.

There is an exciting opportunity to join Bellway, one of the UK’s largest house builders. Our Head Office located in Newcastle upon Tyne is recruiting a Group Marketing Coordinator in a fixed term position for 15 months to cover maternity leave.

**The Role**

The role of Marketing Co-ordinator reports to the Group Head of Marketing and is responsible for delivering marketing processes and projects undertaken by the divisions. The Marketing Co-ordinator will analyse the sales requirements of divisions to inform, implement and oversee strategic marketing strategies. This role ensures the effectiveness of marketing techniques with the goal of optimising the brands exposure and driving company growth within a highly competitive market. A keen interest in data and analytics is essential for this role, as it requires scrutinising sales requirements, investigating existing and required databases, and evaluating marketing strategies.

Principal accountabilities of the Group Marketing Coordinator role include:

- Successfully take ownership of development marketing from the point of Bellway acquiring land, to the final sale, and beyond.
- Liaise with internal Sales and Marketing key stakeholders to identify site specific marketing opportunities
- Review the requirements for marketing against sales targets and objectives, set by divisional sales teams, in order to proactively suggest and implement strategic marketing strategies
- Track all advertising campaigns and prepare performance analysis reports, suggesting improvements and future campaigns
- Maintain, expand and utilise our existing database of clients ensuring GDPR compliance.
- Ensure that content and assets published across leading property portals, including Rightmove and Zoopla, are kept up to date by working collaboratively with divisional sales teams and other members of the Marketing Team.
- Hold a firm understanding of online advertising and use this to review effectiveness of campaigns
- Proof read and liaise with other departments to ensure accuracy of all published material.
- Take the lead role for ensuring the full marketing of all new developments and properties on our website, inclusive of part exchange stock.
- Undertake an ongoing review of development content on the Bellway website by liaising with appropriate members of the divisional sales team, in order to add value to the divisional web pages
- Obtain and utilise new imagery and “add-ons” such as virtual tours
- Work with partner organisations to improve our brand and product awareness.
- Liaise with PR agencies to facilitate coverage including site events and proofing press releases
- Keep abreast of new advertising opportunities and industry changes
- Attend agency meetings on a 4-6 week basis which may include travel across the country
- Carry out marketing administration to meet departmental needs.

**Experience, Qualifications and Skills**

**Experience**
- Experience within a marketing role
- Experience of working with data and analytics to inform marketing campaigns
- Experience of working within the construction or property sector is desirable

**Qualifications and Training**
- GCSE Maths and English - Grade C/4 or above (or equivalent)
- Higher Education Qualification (A-Level or equivalent)
- Marketing qualifications are desirable
- Full UK driving licence and access to a vehicle

**Skills and Aptitude**
- Excellent communication skills, including face to face, telephone, and written communication
- A keen interest in data and analytics, with an ability to interpret information relating to sales and marketing performance
- An appreciation of both online and offline marketing channels
- Ability to build relationships both with internal and external personnel
- Ability to manage multiple projects, working to deadlines and under pressure
- Ability to work with initiative
- Enthusiastic, positive and motivated with a flexible approach to work
- Excellent attention to detail
- Able to embrace training
- Self-motivated with the ability to work on own initiative
- Good teamwork skills
- Good working knowledge of Powerpoint, Word, Excel, Outlook and demonstrates a willingness to be trained on internal IT systems.
- Willingness to travel to divisions across the country as required in order to facilitate role
- Committed to diversity and inclusion

**The Role and Working Conditions**
- Monday to Friday: 35 hours per week
- 15 Months Fixed Term
- Office based role, with regular travel to Divisional offices and development sites as and when required.
- Willing to be flexible in respect to day to