Communication and Marketing Lead for Personalisation

2 weeks ago

Lincoln, United Kingdom Lincolnshire Community Health Service NHS Trust Full time

Main duties are as follows; Working with people with lived experience and communication, marketing and engagement partners and stakeholders, to co produce and deliver a robust communications and marketing plan. Planning, delivering and facilitating associated activities that delivers the aims and objectives of the plan. To work in partnership with people with lived experience and partners / stakeholders including local media, to ensure all campaigns have a common language and make best use of all available media, from traditional methods such as advertising, leaflets and editorial, to digital communications, social media and film, as well as exploring new formats. To be responsible for the ongoing development and upkeep of the its all about people website to meet two specific requirements.

An interactive guide and toolkit for staff across the health and care system. To have a public facing offer which demonstrates what personalised care is and how to get involved. To lead on developing and delivering regular communication assets and event management Its all about people annual conference. Annual and bespoke personalisation awareness survey/s Bimonthly newsletter 6 weekly personalisation huddles (webinars).

News of the week articles Weekly update and maintenance of the website Road shows Planning and organising annual days of the year such as Social Prescribing Day in March or Co production week in July. To work with partners and people with lived experience to develop communication and marketing approaches and methodology that speaks to people and or communities who choose not to or dont know how to engage with the health and care system. To be part of wider communication and marketing network across the Lincolnshire Integrated Care System, supporting the strategic planning and direction of communication plans and delivery. To have delegated responsibility for a small comms and marketing budget for the programme, including procurement of print and design services when needed.

Although part of the Personalisation team the post holder will also have a specific working relationship with the ICB Communication and Engagement Director to ensure legal and quality control issues are adhered to.

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