Marketing Campaign Lead

**ABOUT US**

Lincolnshire Chamber of Commerce vision is to help create a sustainable and connected economy for Lincolnshire & Rutland businesses. We strive to do so by connecting and supporting businesses to grow and prosper.

As a not-for-profit organisation, the Chamber reinvests membership subscriptions into providing services that directly benefit those members. In all the work we do with and for us to grow our membership we ensure we focus on our three strategic priorities of People, Planet and Progress.

**MAIN JOB PURPOSE**

The Marketing Campaigns Lead will lead the development, coordination, and delivery of multi-channel marketing campaigns that directly support Chamber membership recruitment, retention, and sector-specific engagement such as roundtables. This role requires a higher-level marketing skillset, with expertise in paid advertising, analytics, and campaign strategy, ensuring that all activity aligns with Chamber objectives and drives measurable impact.

**KEY RESPONSIBILITIES**
- Plan, coordinate, and deliver integrated marketing campaigns that align with membership recruitment and retention objectives. Working with the Membership Team to ensure campaigns are aligned with recruitment and retention KPIs.
- Develop end-to-end campaign plans, including objectives, target audiences, key messages, channels, budgets, and timelines.
- Oversee campaign schedules and deadlines, ensuring timely delivery.
- Segment audiences effectively using CRM data to ensure campaigns are targeted and personalised.
- Develop and manage paid advertising campaigns (Google Ads, LinkedIn, Meta, etc.), optimising for ROI.
- Develop and maintain strong relationships with members, exceeding expectations through advice, guidance, signposting, and collaborative opportunities.
- Test and refine campaign creative, messaging, and delivery methods to maximise performance. Analyse campaign performance, digital engagement metrics, and sector outreach results.
- Use A/B testing and data-driven insights to optimise campaigns in real time.
- Oversee use of CRM to log campaign activity, track leads, and monitor member engagement.
- Build automation workflows for lead nurturing, renewals, and member onboarding campaigns.
- Ensure campaigns comply with GDPR and data protection standards.
- Provide post-campaign evaluations, highlighting successes, ROI, and areas for improvement. Produce regular reports for the Senior Management Team and Board on campaign impact, member recruitment trends, and retention activity.
- Manage consistency and usage of Chamber’s brand guidelines.
- Collaborate with the wider teams to design marketing plans that increase attendance and sponsorship uptake.
- Team lead the marketing team providing clear direction and mentoring. Allocating workloads, ensuring delivery of high-quality marketing outputs.
- Ensure the development of high-quality creative assets and web content to maximise campaign reach.
- Stay up to date with industry best practice in marketing, digital advertising, and analytics.
- Monitor competitor and partner marketing activity, bringing forward recommendations to strengthen Chamber positioning.
- Represent the Chamber brand externally and internally, acting as a visible advocate for across events, partnerships, and communications.

**Skills and Experience**
- Proven track record (3+ years) in planning, managing, and delivering successful multi-channel marketing campaigns.
- Hands-on experience with SEO, with the ability to optimise campaigns for maximum reach and ROI.
- Proficient in using analytics tools such as Google Analytics to measure performance, evaluate impact, and inform improvements.
- Strong understanding of social media platforms including Facebook, LinkedIn, Twitter, and Instagram, with the ability to tailor campaigns appropriately.
- Familiarity with content management systems and web design principles to ensure engaging and effective digital presence.
- Strong copywriting and editing skills, with the ability to produce compelling content for diverse audiences.
- Experienced in managing paid digital advertising (e.g., Google Ads, Facebook Ads Manager) to support campaign objectives.
- Strong communication skills with the ability to engage confidently with stakeholders at all levels.
- Demonstrated ability to build and maintain effective professional relationships.
- Commitment to delivering an exceptional standard of customer and member experience.
- Proactive and self-motivated, with the ability to work independently as well as collaboratively within a team.
- Strong analytical and problem-solving skills, with a results-driven approach.
- Excellent time management, able to prioritise competing demands and meet tight deadlines.
- Highly organised, with proven ability to manage multiple projects simultaneously.
- Proficient in data analysis and CRM systems to track, evaluate, and optimise campaign performance.

**Personal Qualities**
- An outgoing and likable personality
- Co